【】
Forget everything you thought you knew about Snapchat.
The disappearing messaging app might soon be home to snaps that don't actually disappear. That's according to Reuters, which today reports the company is considering a plan that would make public snaps permanently viewable.
SEE ALSO:Snapchat survey finds that Snapchat makes people happyThe report, which cites "people familiar with the matter," claims Snap is considering non-disappearing content as a way to bolster its partnerships with publishers and potentially claim more ad revenue. Importantly, the move would only affect snaps that are publicly submitted to "Our Stories," which are available to publishers. Presumably, non-public Stories posts and private messages would be unaffected, and still disappear as they normally would.
Still, the move would mark a significant philosophical shift for the company, which has emphasized its ephemerality as a key component for its success.
But making public snaps permanent could bring its own benefits, as the company works to make its vast amount of public content more easily discoverable outside of its app in its "Stories Everywhere" push. A key part of that strategy has been to make user-generated content available to publishers, but some of the company's publisher partners have reportedly been hesitant to use the feature because these snaps do, eventually, disappear.
Additionally, Reuters reports the company is considering whether it should "reveal the identities of Snapchat users who make public posts," in response to concerns from news organizations seeking to verify the identities of the people posting public snaps.
A spokesperson for Snap declined to comment.
Incentivizing publishers to use public snaps could help bring in more ad revenue for the company. It could also potentially boost Snap's visibility and make it more relevant when newsworthy events happen, much the same way that news organizations often rely on content from Twitter and Facebook.
Snap has been struggling following an unpopular redesign, which has stalled user growth. The company is also dealing with a wave of executive departures and a sinking stock price.
Featured Video For You
TopicsSnapchatSocial Media
相关文章
There's a big piece of fake chicken stuck to this phone case
If the perfect smartphone case signals a bit about who its owner is, then this silicon fried chicken2024-09-20Buying a MacBook Pro? Better budget $200 for dongles
UPDATE 5:16 p.m. ET: The prices of the Thunderbolt 3 USB-C accessories have been lowered by Apple an2024-09-20Facebook's experimental app uses AI to turn live video into fine art
LAGUNA BEACH, California -- Facebook just gave an early look into an experimental camera app that us2024-09-20Lady Gaga and Mark Ronson clap back at Patrick Carney's trash talk
Sometimes, you need to have a clear understanding of Hulk Hogan's musical prowess to decode trash ta2024-09-20Old lady swatting at a cat ends up in Photoshop battle
We all have that relative who gets annoyed with the cat. 。This timeless photo of an old woman shooing2024-09-20Super chill dog is dressed up as a Teenage Mutant Ninja Turtle
First there was Donatello, the pizza loving Teenage Mutant Ninja Turtle. But now, there's Dogatello,2024-09-20
最新评论