【】
In January 2020, Airbnb CEO Brian Chesky received data showing that his company's bookings in China had dropped by 80 percent in the last month. That number was beyond unheard of...until bookings worldwide followed the same path within eight weeks. Chesky said the next year of helming Airbnb through a global pandemic was like working in a triage situation, where the product roadmap changed from one that spanned years, to one focused on getting through the days.
"At that point, all of our plans went out the window," Chesky said. "The house was on fire and we had to rebuild the house while it was on fire and figure out what part of the house to save. And that began the most defining period of our company history since the founding."
Chesky says that since then — following the lows of mass layoffs, and the highs of a successful IPO — the company has refocused on solving the company's most important problem: How to best connect guests with hosts.
The pandemic directly affected Airbnb's business and product plans for both the short and long term. It required the company to scale back some of its business ventures, like hotels and media, while also improving offerings for a world re-shaped by the coronavirus.

Those changes have manifested as a retooled Airbnb product that launched the second half of more than 150 updates Tuesday, while the first half came in May.
"Anything that supported individual people, being hosts, offering homes and experiences to other people, that's what we focused on," Chesky said. "It was kind of like if we lost half our business, which half do we want to save? Well, that was the half."
Airbnb adds pandemic-friendly updates, like Wifi speed tests.Credit: screenshot: airbnbThe other half? That included completely changing a massive campaign with the Olympics, dealing with a headache involving a cybersquatting case of a startup it acquired, product launches that never happened, cuts that included transportation, media, business travel, and SEO marketing, along with the 1,900 laid-off employees that went with those plans.
Chesky was open about the breadth of those programmatic cuts, and said he felt for both the hosts and employees who lost their jobs and livelihood as a result. But he also said that the changes the company rolled out Tuesday and earlier this year display a stronger and refocused Airbnb.
"One and a half years later, when you look at where the company is now, when last April, people were asking, 'Is this the end of Airbnb? Will Airbnb exist?' And now to be a public company, having made 150 improvements, just getting started, I do think the pandemic did make us a stronger company," Chesky said.
The changes are in service of a world reshaped by the coronavirus. A major focus was making it easier for guests to book and hosts to accommodate people staying for longer and working remotely. The key element for those kind of stays is knowing, for certain, that the wifi will be fast and reliable. So Airbnb has added a way for Hosts to verify their Wifi speeds with a speed test, and add that to their listings.
Other pandemic travel-friendly features include a new "translation engine" that more intelligently translates both listings and reviews, the ability to filter by accessibility features that are manually verified by human Airbnb reviewers for accuracy, and the expansion of the travel discovery tool known as "I'm Flexible," enabling users without firm timelines or destinations to explore long term stays. There are many more changes within the app based on user interface reviews Chesky and his team undertook from top to bottom.
"We've entirely redesigned search filters," Chesky said. "It's a small thing, but I'm really passionate about it."
Yurts only, please!Credit: screenshot: airbnbThere are also new offerings for hosts. Most notable is the expansion of Airbnb's free liability coverage in a new program called AirCover. In addition to higher coverage amounts, it also covers pet damage and income loss protection — both challenges brought about by the boom and bust in travel.
Just like the rest of us, the pandemic put Airbnb through the ringer. Product updates won't undo the damage done to employees, hosts, and guests through it all. But they might help people take advantage of the travel upsides — the adventure-filled life upsides — of a more flexible, remote-work friendly world, even more.
TopicsAirbnb
相关文章
Fiji's men's rugby sevens team has made history by defeating Great Britain and claiming the country'2025-12-24
名媛什麽梗?原本名媛是指那些出身名門、有才有貌、又經常出入時尚社交場的美女。現代名媛亦有時尚界及名人的意思。原本名媛是指那些出身名門、有才有貌 、又經常出入時尚...網絡語“凡爾賽”是什麽意思?凡爾賽這2025-12-24
炒腸粉的做法,炒腸粉做法是什麽好吃 ,炒腸粉的家常做法是什...用料主料腸粉皮300克輔料油適量鹽適量酸豆角適量薑適量蒜適量蔥適量炒腸粉的做法1.準備好腸粉 。2.腸粉切段 。3.準備點酸豆角。炒腸粉做法是2025-12-24
?隻要老鼠被黃鼠狼盯上,90%是跑不掉的,黃鼠狼捉老鼠可厲害了,和貓一樣直接鎖喉。基本上一隻黃鼠狼,一 。黃鼠狼吃老鼠肉嗎?黃鼠狼吃老鼠是老鼠的 。黃鼠狼是吃老鼠的,是老鼠的天敵,它機智靈活的身體能製服比2025-12-24
One of the most controversial power struggles in media comes to a close
One of the world's biggest media companies has been embroiled in a complex personal and professional2025-12-24
羅誌祥時間管理者是什麽梗?羅誌祥劈腿後被爆工作日程時間表,就出來了他是時間管理者的梗。因為工作日程算下來,每天隻有三四個小時睡覺,時間規劃很厲害 。羅誌祥劈腿後被爆工作日程時間...羅誌祥“時間管理”是2025-12-24


最新评论