【】, and Blake Lively used to run
我要评论LOS ANGELES -- Reese Witherspoon, a champion for female voices in film, is launching a new multimedia brand for women. 。
Called 。 Hello Sunshine 。, the cross-platform brand is designed to tell female-driven stories in short online videos and social media -- with ambitions for television and feature films. It will ostensibly stand apart from Draper James, the clothing line that Witherspoon launched in 2015.。
Good morning. hellosunshine will be here soon!
Good morning. hellosunshine will be here soon! ☀️ pic.twitter.com/gcN9JBCP8E 。
— Hello Sunshine (hellosunshine) November 21, 2016 。 Witherspoon is teaming up with Otter Media (a joint venture between the Chernin Group and AT&T) for the launch. The companies, which have a majority stake in digital entertainment studio Fullscreen, are behind popular web series such as 。Summerbreak。
Summerbreak 。
. 。
. 。The overall goal of Hello Sunshine is to "create, curate and discover powerful content by and for women across all platforms, from daily social and short form digital content to television shows and motion pictures," the companies said in a release Monday.。
SEE ALSO:Reese Witherspoon to pen lifestyle memoir 。
By signing up you agree to our Terms of Use and Privacy Policy.。
By signing up you agree to our Terms of Use and Privacy Policy. 。
Thanks for signing up! 。
She also is behind the popular brand Draper James, and is working on a lifestyle memoir. 。
“I'm thrilled to be partnering with Peter Chernin and AT&T on this exciting new company," she said in a release. "My lifelong passion has been to tell women's stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female driven content."。
"My lifelong passion has been to tell women's stories with authenticity and humor." 。
Media and tech industry executive Kerry Tucker has been tapped as Hello Sunshine's CEO, where she will oversee all operations and strategy. 。 Tucker came from the recently acquired video start-up The Video Genome Project, where she served as one of the principal architects of its sale to Hulu. She also served as EVP/CMO of Victoria’s Secret. 。Seth Rodsky, founding partner of Strand Equity Partners, will join the board. 。 Witherspoon's not the only celeb to take on the digital world. Gwenyth Paltrow has 。Witherspoon's not the only celeb to take on the digital world. Gwenyth Paltrow has。
goop 。
, and Blake Lively used to run。Preserve 。before it shuttered in late summer. 。Content will start rolling out on Hello Sunshine's website in 2017.。相关文章
Two astronauts just installed a new parking spot on the International Space Station
UPDATE: Aug. 19, 2016, 2:04 p.m. EDT。 Astronauts Kate Rubins and Jeff Williams are back in the Inter2025-02-28Lightning strike kills more than 300 reindeer in Norway
More than 300 wild reindeer were killed by a lighting strike in central Norway, according to the Nor2025-02-28Watching pirated movies online not illegal, Indian court rules
Fret not Indians, merely viewing pirated movies online won’t land you in jail.SEE ALSO:Downloa2025-02-28White nationalist Twitter has exploded since 2014
White nationalists have become a dominant force on Twitter in the past two years, according to a new2025-02-28Over 82,000 evacuate as Blue Cut fire rapidly spreads in southern California
A rapidly spreading wildfire in southern California's Cajon Pass has grown in hot, dry weather, thre2025-02-28Musical.ly has a privacy problem and now one school wants it banned
Poor parents. They only just figured out what in the world Snapchat is and along comes Musical.ly.Th2025-02-28
最新评论