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An angry French customer walked into an Apple Store in Dijon and, armed with a steel ball used in the bowling game pétanque, started smashing iPhones, iPads and MacBooks.

The man, wearing sunglasses, appears in a video apparently taken by another puzzled customer in the store.

As other people try to stop him, the guy, believed to be in his thirties, shouts:

"Apple is a company that 'violated' European consumers' rights. They refused to reimburse me, I told them: 'Give me my money back'. They said no. So you know what's happening? This is happening!" - before wrecking another iPhone.

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Eventually, the man was approached by a security guard and arrested by police, French media report. He was placed into custody and an investigation is under way.

The damage is estimated at thousands of euros.

Another video posted on YouTube shows the angry customer trying to flee from security before being snatched again.

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