【】
When they're not busy blowing minds with weird concoctions or trying to help you live your best life by cutting out human interaction altogether, Starbucks is responding to criticism and taking it all with a good sense of humor.
Such is the case with the parting shots delivered by retiring Financial Timescolumnist Lucy Kellaway who has spent the better part of the last two decades calling out "ugly business jargon."
SEE ALSO:Starbucks' Ombre Pink Drink is here to match your ombre hairIn her final column for FT (subscription required), published on Sunday, Kellaway decried her losing battle, declaring, "Business bullshit has got a million per cent more bullshitty."
"Business bullshit has got a million per cent more bullshitty."
She then directed her ire at Howard Schultz, former CEO and current executive chairman of Starbucks. Of Schultz, Kellaway says he's, "a champion in the bullshit space... [who has] provided me with more material for columns than any other executive alive or dead."
This is followed by Kellaway taking Schultz to task over his wording of an announcement of new Starbucks Roasteries -- "delivering an immersive, ultra-premium, coffee-forward experience" -- by saying, "In this ultra-premium, jargon-forward twaddle, the only acceptable word is 'an'."
So how would Starbucks react to this, uh, roasting?
With a response that's as bold and smooth as its best roast. (Apologies to Kellaway for this terrible analogy that was too good to pass up.)
Simon Redfern, who works in communications for Starbucks EMEA (Europe, Middle East, and Asia), wrote a tongue-in-cheek letter to the editor of the Financial Times (again, subscription required) in which he took the criticism with good humor.
The challenge is — we just don’t see the issue. Ms Kellaway says "tomato" and we say "sun-dried optimised natural product driving positive consumer sentiment if served on organic rye." Ms Kellaway says "potato" and we say "waxy-skinned tuber with a satisfying mouthfeel when fried or boiled." Surely there is no difference.
Redfern closes by inviting Kellaway to stop by a Starbucks for a cup of coffee any time.
No word on how Schultz himself or anyone else at Starbucks feels about Kellaway's criticism -- Mashable has reached out to the company for comment -- but given Starbucks' revenue so far in 2017 and its continued world dominance, it would probably take a lot more to ruffle anyone's feathers over there.
Featured Video For You
This reviewer really doesn't like Starbucks' ice policy
相关文章
Two states took big steps this week to get rid of the tampon tax
This week was a big one for those advocating against a tampon tax.。 First, on Thursday, California t2024-11-21'Game of Thrones' fans create stunning art from actual show props
As it does with almost everything, Game of Thronesis bringing fan art to the next level with Create2024-11-21- America's foremost power couple Beyoncé and Jay-Z were presented with the Vanguard Award at T2024-11-21
Elon Musk and The Rock bonded over these cursed Photoshopped memes
Is anyone out there curious if Elon Musk lifts? Extremely unclear, but the tech leader is talking ab2024-11-21Fake news reports from the Newseum are infinitely better than actual news
Actual investigative journalism: who needs it?At least, that's what some people will likely conclude2024-11-21Why Arya was MVP of the latest 'Game of Thrones' episode
More like nighty Night King, AMIRITE???What more is there to say? When we're looking back across the2024-11-21
最新评论