【】
Makeup in the metaverse makes no sense to most people; beauty routines are deeply tangible experiences, and trying to virtually replicate either the process or results seems rather pointless. But what about metaverse makeup that becomes real, actual makeup?
That's the type of metaverse beauty that virtual try-on services fall under. The tech is simple to understand: When shopping for certain products online, consumers will have access to "Virtual Try-On," which uses your device's camera to show what makeup products enabled for the feature will look like on your face. It's metaversal in the fact that the service itself is entirely in virtual reality. But because virtual try-on's purpose is to help you purchase actual makeup, you can use it to get your hands on the perfect shade of real makeup, eliminating the guesswork of online shopping and making it much more useful to the everyday beauty consumer.
An example of virtual try-on offered by Laura Mercier, which uses the service to help consumers pick a lipstick shade.Credit: Screenshot: Laura MercierSEE ALSO:The TikTok beauty filters that will teach you how to apply makeupAt first glance, virtual try-ons seem technologically similar to beauty filters, as they both virtually overlay makeup on your face. The key difference is the actual design of makeup placed on each face and the nuances of color. With filters, designers have a lot more creative freedom; as a filter creator, you may just want to make a filter that gives the user red lips and eyeliner, and the shade of each makeup element is up to you. When someone uses that filter, they're not likely to critique that the shade of red wasn't exactly what they were looking for. With virtual try-on, each makeup product must correspond with the exact color of a real life product. If the shades don't match up, a user might think that the virtual shade of lipstick looks great, but be very disappointed when their order arrives and doesn't appear the same.
Depending on the product, virtual try-on also faces its own set of potential issues. Users can virtually try-on makeup in all kinds of real-life settings under various lighting. This could potentially change the way makeup shows up in the virtual image and create a false expectation for its real-life counterpart, making it essential that virtual try-on creators account for lighting differences when inputting the makeup's virtual representation. In addition, makeup products often look very different depending on its wearer's skin tone in real life. To ensure that virtual try-on also reflects this diversity, the service must accurately scan its wearer's skin tone before overlaying the correct application of the product, rather than flatly placing the same shade of product on every face that uses it.
Related Stories
- TikTok beauty filters can be super realistic—unless you're a person of color
- The TikTok beauty filters that will teach you how to apply makeup
- In the metaverse, Fashion Week is for everyone (if your browser doesn't crash)
- What is the metaverse? A (kind of) simple explainer
To test whether the virtual try-on services currently available can overcome these obstacles, we tried out three makeup products from three different retailers in the metaverse before purchasing their physical counterparts to compare the results. In this episode of Beauty, Hacked, Jennimai puts a foundation, blush, and lipstick from Estée Lauder, NARS, and Laura Mercier to the test to determine whether beauty in the metaverse can actually change the way we interact with our IRL beauty routines.
TopicsAugmented RealityBeautyVirtual Reality
相关文章
The U.S. will no longer have the final say on internet domain names
The National Telecommunications Information Admistration (NTIA) announced via 。 blog post 。on Tuesday2024-11-10Early Prime Day outdoor deals: Save up to $150
SAVE UP TO $150: The best outdoor deals at Amazon ahead of Prime Day include up to $150 off tents, s2024-11-10MI vs. LSG 2024 livestream: Watch IPL for free
TL;DR:Watch Mumbai Indians vs. Lucknow Super Giants in the IPL for free on JioCinema. Access this fr2024-11-10Apple approves Epic Games Store in Europe, but not without some drama first
The Epic Games Store is coming to Apple devices in Europe, but as usual, it couldn't just happen wit2024-11-10Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way
The release of Frank Ocean's 。 Blonde 。is a cause for celebration to the fans who waited four years fo2024-11-10- Most stars aren't like the sun.Some 55 light-years away — which is relatively close by in spac2024-11-10
最新评论