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Apple is in talks to begin making high-end television shows that could rival the kind of work produced by HBO and Netflix, according to a report from the Wall Street Journal. 。

The company has been in talks with studio executives and producers, and hopes to have something to show for its efforts by the end of 2017, according to the report.
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That's the kind of news that can send shivers down the spines — or dollar signs into the dreams — of the entire entertainment industry. Apple has long been seen as a quiet giant whose entry into the content creation industry would be a game changer. While Apple's main business is in making products and providing distribution for TV and music, the prospect that the company — and its cash pile of $230 billion — could begin making its own content has loomed. 。

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。 While the Netflixes and HBOs of the world are probably worried about Apple, the
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noted that Spotify might be most at risk. Apple is reportedly planning to offer its shows as a part of its music streaming service. Apple is reportedly only looking to finance a few shows — and possibly movies — that will be enough to convince consumers to subscribe to its music service. 。

Technically, Apple is already making a TV show. The company dipped its toe into production with a reality show around app makers. 。

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