【】
Just what were the ad execs for Chinese laundry detergent company Qiaobi thinking when they came up with their most recent commercial which is now airing on Chinese TV and cinemas?
The 50-second spot promoting the company's laundry detergent features a Chinese woman doing her laundry when she's interrupted by a black man covered in paint splatter.
The man flirts with her from the doorway until she signals for him to join her in the laundry room. The moment he reaches her, she shoves detergent in his mouth and pushes him into the machine.
SEE ALSO:Snapchat under fire for 'racist' Bob Marley filterScreams can be heard from the machine as the laundry is being done and when the woman opens up the cover after the load is done, a Chinese man emerges and she smiles happily.
The commercial ends with Qiaobi's tagline in Chinese which translates to: "Change begins with Qiaobi."
Needless to say, since the commercial made it onto airwaves, netizens have been outraged by its blatantly racist message.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
This is not the first time that the Chinese media has been accused of racism. In December last year, Disney China copped a lot of heat for altering the Star Wars: The Force Awakenspublicity posters in China where Luipita Nyog'o's Maz Kanata was removed and John Boyega's Finn notably shrank down.
According to news.com.au, Qiaobi's ad is a remake of an Italian commercial created for Coloreria laundry detergent a decade ago. However, the Italian version had the message "coloured is better" behind it.
For the Coloreria ad, a woman is shown putting a white Italian man in the washing machine and happy to see a black man come out of it after the washing was done.
Have something to add to this story? Share it in the comments.
TopicsRacial Justice
相关文章
Michael Phelps says goodbye to the pool with Olympic gold
Michael Phelps left as he began: Winning.。The most decorated athlete in Olympic history won gold in2024-11-10MoviePass cancels yearly plan, refunds annual subscribers
"It's not you. It's me... and my plummeting stock valuation." In a surprise to absolutely no one, Mo2024-11-10Ryan Gosling visits cafe that went viral for its Ryan Gosling cutouts
Sometimes, to make a dream come true, all you need is persistence and a life-size cardboard cutout.E2024-11-10Ryan Gosling's 'First Man' premieres in Venice: Review round
That's one small step from Whiplash, and one giant leap away from La La Land. Academy Award-winning2024-11-10U.S. pole vaulter skids to a halt for national anthem
An American pole vaulter took his patriotism to the next level at the Olympics.。Sam Kendricks, a sec2024-11-10CBS' 'The Big Bang Theory' will end with Season 12
It used to be that there was one thing you could count on in this unpredictable media landscape, and2024-11-10
最新评论