【】
After this weekend's Twitter Blue drama, debacle, guerilla marketingcampaign – whatever you want to call it – Elon Musk shifted gears on Monday to promote Twitter's other paid subscriptions feature called, well, Subscriptions.
Tweet may have been deleted
"Content creators may wish to enable subscriptions on this platform," tweetedMusk. "Just tap on Monetization in settings."
Subscriptions allows users to subscribe directly to a specific Twitter creator that has opted into the program. In turn, the creator can provide subscribers with exclusive tweets, subscriber-only Twitter Spaces, and other paywalled content.
Included in Musk's tweet, is a screenshot showing the sidebar navigation menu on Twitter's mobile app. Ostensibly, Musk included this to show interested users where they could sign up. But, there's another bit of information included in that screenshot: It shows just how many users are directly paying Elon Musk for his Subscriptions-only content.
Next to Musk's followers and following counts is another number: Subscriptions, which is actually a private metric only shown to the specific creator so they can see how many users have Subscribed to their paywalled content.
Musk's subscriber count shows at 24.7k, or somewhere between 24,700 and 24,799 paying subscribers. Twitter's owner charges $4 for subscriptions to his account, which puts the amount of money he's making from the Subscriptions feature at nearly $100,000 per month.
That's just under $1.2 million a year, which would be quite a successful outcome for the average content creator. Musk enabled Subscriptions on his account on April 15, so these subscribers all joined within the past 10 days.
But, Musk is quite obviously an anomaly as Twitter's owner and its most-followed user. It's unlikely that any other creator comes close to making anywhere near Musk does from Twitter's Subscriptions feature.
And, taking Musk's other metric into question, it's actually kind of low. Just around 0.018 percent of Musk's more than 136.4 million followers pay to subscribe to Musk's paywalled content.
Related Stories
- Twitter Blue nets 28 signups so far since legacy checkmark purge
- Dril and other Twitter power users begin campaign to 'Block the Blue' paid checkmarks
- Twitter gives dril a spite checkmark
- Elon Musk is 'personally' paying for certain blue ticks to troll celebs
- Rihanna, Taylor Swift among the few celebrities paying Twitter to keep their blue checkmarks
The Subscriptions feature existed before Musk's acquisition of Twitter, under the name Super Follows. However, Musk wasn't such a fan of the branding and changed it to simply "Subscriptions" in the weeks after he took over last year. The feature has been available since then but it appears Twitter is now re-focusing its efforts on marketing Subscriptions.
As Super Follows under the old Twitter, the feature failedto take off. But, Musk seems intent to move Twitter away from an advertiser-supportedplatform, so he continues to center his efforts on subscription models.
We've yet to really see how Subscriptions under Musk could play out, but if it's anything like how Twitter Blue has gone, it's not looking good. But, maybe it'll end up being just as entertainingto watch play out.
TopicsSocial MediaTwitterElon Musk
相关文章
Watch MTV's Video Music Awards 2016 livestream
It's MTV Video Music Awards night. Are you ready?Kanye's going to be there, and he's going to say th2024-09-20- 26日賠率 :曼城拜仁均客場取勝 熱刺尤文需防平_比分_指數_方麵www.ty42.com 日期:2022-02-26 14:01:00| 評論(已有332427條評論)2024-09-20
- 國足或推遲趕赴西亞時間 不會晚於3月17日出發_亞冠_亞足聯_賽季www.ty42.com 日期:2022-02-26 10:31:00| 評論(已有332387條評論)2024-09-20
- 廣藥並未放棄接手廣州隊念頭 關鍵在於廣州市有關部門的態度_集團_運營_1www.ty42.com 日期:2022-02-26 08:01:00| 評論(已有332348條評論)2024-09-20
Tesla's rumored P100D could make Ludicrous mode even more Ludicrous
A Tesla Model S P100D begs the question: What's more Ludicrous than Ludicrous?Right now, the biggest2024-09-20- 記者:莫伊塞斯續約關鍵在年限 若全北中鋒不來還有預案_外援_泰山_賽季www.ty42.com 日期:2022-02-26 07:31:00| 評論(已有332346條評論)2024-09-20
最新评论