【】
我要评论How long before Apple devotes a commercial to the iPhone’s SIM slot?
There was a time when Apple advertised whole products, but lately it’s been devoting entire commercials to features, such as the expressive Messages in iOS 10. Now, it’s targeting the new stereo speaker on the iPhone 7 and 7 Plus. The good news is that the approach is pretty light-hearted.
The ad, which you can view below, will air for the first time on Wednesday during Game 7 of the World Series between the Cubs and Indians.
SEE ALSO:iPhone 7 and iPhone 7 Plus: the reviewIn the commercial, a white-haired senior citizen (tanned and clearly in good shape) is relaxing by an Olympic-sized pool in Barcelona, Spain. Next to him is his iPhone 7. He's so inspired by Arturo Sandoval‘s La Virgin de la Macarenapumping out of his iPhone 7 (and apparently oblivious to the other people around him who also have to listen to it) that he silently mounts the highest diving board at the pool and pulls off a rather inelegant, yet inspiring, dive.
It’s a witty way of highlighting a pair of the iPhone 7 and 7 Plus’s key new features: Stereo speakers and water resistance.
This is the first iPhone ever to offer stereo audio and, in my own review tests, it was quite impressive.
Just for fun, I played a preview of this commercial on the iPhone 7 Plus at full volume. It was loud, clear and mesmerizing.
In the commercial, the iPhone 7 is sitting in a puddle of water that vibrates with each crescendo. I tried, unsuccessfully, to recreate the effect with an iPhone 7 Plus as it played the commercial audio; I suspect this was just a little bit of on-screen magic.
Still, the phone’s water-resistance is another selling point, even if the commercial does include this buzz-killing information at the end: “Liquid damage not covered under warranty.”
At least the diver was smart enough not to take his iPhone 7 with him into the pool.
TopicsAppleiPhone
相关文章
Aly Raisman catches Simone Biles napping on a plane like a champion
Simone Biles is exhausted. She won five medals at the Summer Olympics in Rio, posed for selfies with2025-02-28Facebook isn't alone—moderating the internet is basically impossible
Where platforms, social technology, and the internet at large are concerned, over its brief history,2025-02-28Instagram and Snapchat don't pay. Patreon does and it's growing like crazy.
There's money in those grainy homemade podcasts. 。Patreon, a platform where DIY creators can crowdsou2025-02-28560 million reasons to change your passwords right now
Hello. Stop reading this story and go check just how compromised your email accounts are. 。 Once you'2025-02-28Is Samsung's Galaxy Note7 really the best phone?
On this week's 。 MashTalk 。, Lance, Pete and I talk about the new hot smartphone in town: Samsung's Ga2025-02-28Check out this exclusive art for the new Spider
Sure, Marvel fans are excited for 。 Spider-Man: Homecoming 。to hit theaters in July. But there's one m2025-02-28
最新评论