【】Tweet may have been deleted

One startup is learning the hard way that it takes much more than rapid growth and a dedicated user base to build a sustainable company.。
Fitness class startup ClassPass rocked its subscribers Wednesday with news that the business is axing its unlimited tier, which allowed people to attend as many fitness classes as they wanted for $190/month. 。
SEE ALSO:Salary or equity?SEE ALSO:Salary or equity? This website wants to help you understand startup job offers。
Instead, the startup is now moving users over to a new plan called "Core" that offers 10 classes a month for $115. Naturally, ClassPass subscribers are mad as hell about the change. The company's Twitter feed has been flooded with users threatening to leave and complaining about the change. 。
Tweet may have been deleted 。
Tweet may have been deleted。
Tweet may have been deleted。

Tweet may have been deleted。
Making matters worse is that this is the third time since 2015 the company has messed with its subscriptions. Initially, unlimited plans cost $99 a month. Last summer, the company raised its prices to $125 a month and then to nearly $200 a month earlier this year. 。
Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.。
By signing up you agree to our Terms of Use and Privacy Policy.。
Thanks for signing up! 。
ClassPass CEO Payal Kadakia admitted as much Wednesday, writing in a surprisingly frank letter to customers that there was a "fundamental problem," with the company's business model. Kadakia noted that the unlimited option was originally intended as a limited time promotion, but its popularity caused them to rethink the original idea — even if the financials of it didn't add up. 。
I focused on nurturing that spark assuming we’d figure out the business model as the company continued to scale.。
"The promotion was a spark – it didn’t just help launch ClassPass, it helped ignite something truly special in our community," she wrote. "I was so taken aback by the promotion’s success I focused on nurturing that spark assuming we’d figure out the business model as the company continued to scale."。
"The truth is there is a fundamental problem with the Unlimited plan. It can’t be a long-term membership option because it doesn’t align our business with our promise. What kind of business would we be if we wanted our members to work out less to reduce costs?" she wrote. 。
While ClassPass is hoping it can persuade users to make the transition — it's allowing users to keep unlimited plans for an extra month and offering up additional "add-on" classes for those who want more than 10 a month — its struggles highlight just how difficult subscription-based business models can be, even for a relatively well-funded startup like ClassPass.。While so-called "unicorn" startups like Slack and Uber are able to operate at a loss in order to keep prices down, even those companies couldn't maintain an "unlimited" offering for very long. 。Business models, it turns out, aren't just something you can "figure out" later.。Business models, it turns out, aren't just something you can "figure out" later.。相关文章
Make money or go to Stanford? Katie Ledecky is left with an unfair choice.
This is Katie Ledecky's world right now, and the rest of us are just living in it. Want proof? Ledec2025-04-03- 現在正進入初秋季節,那麽在此時做一些美味的佳肴 ,給家人來補充營養會有非常好的效果。今天小編就為您介紹一款適合秋季補身體的南瓜香茅煎帶魚。南瓜香茅煎帶魚的步驟固然簡單,但是要想做好它,還需要你的認真嚐試2025-04-03
- 對於大多數現代人來說,幾乎沒有人經常在家做飯吃的,因為他們都很忙。而一個忙字,也毀掉了他們寶貴的健康。要知道,外麵的飯菜裏油鹽嚴重超標 ,長期食用必得重病。而為了預防疾病的發生 ,我們務必學會自己動手做飯2025-04-03
- 人為財死鳥為食亡 ,這話雖然有一定的道理 ,但是對於當今社會而言 ,卻不完全這樣,因為很多人死都是因為“食” 。因為吃的不健康 ,所以很多人因此得病而死。為了不這麽窩囊的死掉,現在就跟小編學一下如何做好蒜香燒烤2025-04-03
Slack goes down again, prompting anxiety everywhere
Panic briefly took over on Tuesday when everyone's favorite messaging app/millstone went down tempor2025-04-03- 原創 今日賽事 :意甲薩索洛vs克雷莫納)_足球 - 世界杯,歐洲杯 ,天下體育,足球 ,世界杯,籃球 ,羽球,乒乓球,球類, 棒球 ( 貝拉,克雷 )www.ty42.com 日期:2025-04-03
最新评论