【】

  发布时间:2025-01-18 14:45:07   作者:玩站小弟   我要评论
For the first time since 2011, Netflix lost U.S. subscribers.The streaming video service said on Wed 。

For the first time since 2011, Netflix lost U.S. subscribers.

The streaming video service said on Wednesday it lost 126,000 subscribers in the U.S. in the second quarter of 2019. The loss in U.S. subscribers wasn't helped by the underwhelming 2.7 million global subscribers the company added — about half short of the 5 million it was expecting.

The easiest thing to do is point fingers at the growing number of streaming services competing with Netflix. For example, Disney+, available this holiday season starting at $6.99 a month, has everyone already claiming they'll dump Netflix.

However, the drop in U.S. subscribers and lackluster global growth was largely due to more boring reasons, according to Netflix CEO Reed Hastings. In his investor's note, Hastings said price hikes that went into effect in January contributed to the weaker-than-expected quarter results. The "Basic" plan increased from $8 per month to $9, the "Standard" two-screen plan jumped from $11 to $13, and the "Premium" plan increased from $14 to $16.

Mashable GamesSEE ALSO:Snapchat tests Netflix-like home page for shows

"Our missed forecast was across all regions, but slightly more so in regions with price increases," Hastings said. "We don’t believe competition was a factor since there wasn’t a material change in the competitive landscape during Q2..."

Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

Though it had a poor second quarter, Hastings expects things to rebound in the second half of the year, fueled by the successful launch of original programming such as Season 3 of Stranger Things.

"Q3 has started with Stranger ThingsSeason 3, and the first two weeks of Q3 are strong," Hastings said. "In addition to the recently released Season 3 of Stranger Things, our second half content slate includes new seasons of La Casa de Papel(Money Heist), The Crown, and the final season of the iconic Orange is the New Blackas well as big films like The Irishmanfrom Martin Scorsese and action movie 6 Underground(directed by Michael Bay and starring Ryan Reynolds)."

All this recent and upcoming original content should help Netflix continue to grow. Hastings said he expects Netflix to attract 7 million new subscribers in the next quarter compared to the 6.1 million subscribers the service added during the same period in 2018. The majority of the subscriber growth, 6.2 million subscribers, is predicted to come from abroad. Netflix expects to add 800,000 in the U.S.

Even factoring in beloved shows like Friendsand The Officeleaving Netflix, Hastings is optimistic the streaming service still has long legs as it invests even more in exclusive original video.

"We’ve been moving our content from semi-exclusive catalog and 2nd-window unbranded content to branded exclusive 1st window original content for many years," Hastings said. "Much of our domestic, and eventually global, Disney catalog, as well as Friends, The Office, and some other licensed content will wind down over the coming years, freeing up budget for more original content."

At a certain point, though, everyone's gotta take a good look at their monthly bill for streaming services because there are just too many of them. A few bucks here for this and for that might not seem like much at first, but it quickly adds up.

Netflix's bottom line will take a beating if you decide to leave, but you might be better off if you do.


Featured Video For You
Netflix claims ‘Stranger Things’ Season 3 has been viewed a record amount of times

TopicsNetflix

  • Tag:

相关文章

  • Katy Perry talks 'Rise,' her next batch of songs, and how to survive Twitter

    Katy Perry recently surpassed 90 million followers on Twitter, making her the person with the most f
    2025-01-18
  • 椰香大理戚風蛋糕的做法

    在經濟騰飛的今天 ,越來越多的人去追求“口舌之快” ,而越來越多的美食店也突然冒出來。在外吃飯固然是件美好的事情 ,但就是比不上家裏做的衛生.幹淨。所以為了滿足自己的“嘴欲”,你可以跟我學做椰香大理戚風蛋糕
    2025-01-18
  • 迷你香蔥玉米肉餅的做法

    每當上街,你是不是總忍受不住街邊美食的誘惑 ?為了解一時之饞,你肯定會奮不顧身撲上去。街邊美食少吃還好,多吃則會危害健康。而為了健康,最好就是在家吃飯 。看到這裏 ,你是否已經心動 ?那就趕緊跟著我學習一下如
    2025-01-18
  • 芝士蛋卷棒棒糖的做法

    人是鐵飯是鋼,一頓不吃餓得慌,這句話說得固然有理。但是在現如今的社會中,驗證這句話,還得從健康飲食的角度出發。何為健康飲食?那還得自己動手來做 。下麵 ,就請大家跟著小編一起學做芝士蛋卷棒棒糖 。1.1芝士
    2025-01-18
  • Darth Vader is back. Why do we still care?

    They saved the best for last in the first official trailer for Rogue One: A Star Wars Story, release
    2025-01-18
  • 番茄牛腩燴土豆的做法

    或許你在外上學,或許你每天忙著工作,但是再忙你也得吃飯 ,因為這是你活著的基本條件。吃飯的方式有很多,但是我們得健康地吃飯 ,我們得自己做飯菜來吃  ,隻有這樣才健康。為此,小編在這裏就先來說說關於番茄牛腩燴
    2025-01-18

最新评论