【】

Music streaming subscriptions are on the rise, but YouTube isn't intimidated. 。
The video giant reported Tuesday that it paid out $1 billion to the music industry based solely on advertising. In a blog post titled "A billion reasons to celebrate music on YouTube," the company elaborates on why the music industry should embrace advertising and subscription models for digital services.。
SEE ALSO:Why YouTubers are so mad at YouTube, again。YouTube is one of several digital services that is contributing to the rise of revenues for the music industry, which has suffered from a decline over the last decade. 。
The company has faced criticism from labels and artists for not paying enough in royalties. British music industry body UK Music reported that per-stream rates fell from $0.00020 to $0.0010 from 2014 to 2015. Artists including Nelly Furtado have been vocal about fairer pay. Other services like Apple Music have received praise for improving their relations with artists. 。

Thanks for signing up!。
Over the last year, the competition has dramatically increased among subscription services. Of course, there's Spotify and Apple Music. This fall, several more options were introduced. Recently, iHeartRadio, which owns 850 radio stations, added two subscription services after announcing them in September. In October, Amazon launched an on-demand service for Prime members. 。
YouTube does offer a subscription model. With YouTube Red, customers have access to ad-free videos and music for $9.99 per month, similarly priced to other options. 。
The company said it expected a bright future for itself with more dollars shifting from TV, radio and print to digital.。
"In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales. To achieve this, there is a lot of work that must be done by YouTube and the industry as a whole, but we are excited to see the momentum," the company wrote in the blog post. 。
Featured Video For You 。
Featured Video For You 。
相关文章
Satisfy your Olympics withdrawals with Nike's latest app
Following in the footsteps of last year's successful launch of Nike's Tech Book is back in its secon2025-04-23Review: The Whoop fitness tracker is great for people who love data
I've been in the market for a fitness tracker for a while now — it felt like a responsible cho2025-04-23Microsoft Surface Duo review: Is this the future of smartphones?
The Surface Duo is an odd duck.I’m not drinking the Microsoft marketing Kool-Aid when I say th2025-04-23What your favorite 'Fall Guys' Season 1 level says about you
Hold onto your six-foot, perfectly smooth, white, crack-less bottoms. There are just 9 days left in2025-04-23Darth Vader is back. Why do we still care?
They saved the best for last in the first official trailer for Rogue One: A Star Wars Story, release2025-04-23'Marvel's Avengers' is a superhero saga that's only just beginning
Over the past decade, the Avengers have risen from being the provenance of comic book aficionados to2025-04-23
最新评论