【】

It's not a great time for cable companies, what with the cord cutting and competition and such.
Discovery Communications, which is home to cable channels like Discovery channel and Animal Planet, knows this, so they're bringing in some additional firepower.
SEE ALSO:TV ratings will now include Hulu Live and YouTube TVDiscovery announced on Monday that it would be buying Scripps Networks Interactive for $14.6 billion, adding a variety of major cable brands including HGTV, the Food Network and the Travel Channel.
The deal means Discovery would have almost 20 percent of total U.S. cable viewership.
Bigger is better in the cable world, particularly now. Companies like Discover get paid by distributors to carry its cable offerings. Those deals are subject to intense negotiations which have not been great for channel operators like Discovery. Fewer people subscribing combined with bigger distributors (which have more power in negotiations) have provided a brutal double-whammy on cable providers.
Tweet may have been deleted
Cable companies, in turn, have been merging to keep pace with distributors. Monday's deal is yet another move to make a bigger company that's able to push back against distribution partners.
Then, there's the internet. Cable companies are still working on taking their brands online, where size is also important.
"The combined company will deliver 7 billion monthly short-form streams, bringing together Scripps’ established expertise in short-form video creation with Discovery’s investment in Group Nine Media to create a new scale player with a strong ability to compete for audiences and ad dollars," Discovery noted in a press release announcing the deal.
Featured Video For You
This unique boat feature could save you from getting seasick on rough seas
相关文章
Plane makes emergency landing after engine rips apart during flight
A Southwest Airlines flight bound for Orlando, Florida, made an emergency landing Saturday morning d2025-04-24OnlyFans star Lena the Plug's 2024 AVN diary
Every year, the who's who of porndescend on Las Vegas for the annual AVN Awards and Expo. We all kno2025-04-24'Plus One': Maya Erskine and Jack Quaid's undersung rom
Are you addicted to love? More specifically, are you someone who just can’t get enough romanti2025-04-24YouTube to cut 100 workers as tech layoffs continue
On Wednesday, YouTube laid off workers from its operations and creator management teams, joining fir2025-04-24Tesla's rumored P100D could make Ludicrous mode even more Ludicrous
A Tesla Model S P100D begs the question: What's more Ludicrous than Ludicrous?Right now, the biggest2025-04-24New climate deniers are making millions on YouTube. But they're lying.
Amid swirling questions about the politics and platforms of presidential hopefuls, the veracity of p2025-04-24
最新评论