【】

Pinterest has acquired Instapaper, both companies have confirmed.
Pinterest did not disclose the terms of the acquisition but the company said Instapaper will continue as a standalone app. Instapaper's team, including CEO Brian Donohue, will join Pinterest where they will work on both Instapaper and Pinterest products.
SEE ALSO:Finding things to buy on Pinterest is about to get a lot easier"Instapaper will work with us to continue building indexing and recommendations technologies, and we look forward to building great products together," Pinterest's lead project manager Steve Davis said in a statement.
Pinterest's acquisition marks the second time Instapaper has changed hands. Startup studio Betaworks bought a majority stake in the company in 2013 after founder Marco Arment said the app had "grown far beyond what one person can do."
the acquisition also raises the question of whether Instapaper could eventually be integrated into Pinterest
At first glance, Instapaper, an app that allows users to save articles to read later, may seem like an odd target for the visual bookmarking site. But it appears Pinterest is particularly interested in using the Instapaper team to help build out its search and discovery features.
The site has recently doubled down on its shift toward e-commerce, and visual search and better discovery tools have been key to those efforts. The company previewed a new search feature earlier this summer that allows users to search and buy products by taking a photo with their smartphone.
The acquisition also raises the question of whether Instapaper could eventually be integrated into Pinterest, as many users already use the site to save articles, recipes, and other content. But it appears the plans is to keep the two separate -- at least for now. A spokesperson for Pinterest tells Mashablethere are no current plans to integrate the two products.
TopicsPinterest
相关文章
This German startup wants to be your bank (without being a bank)
BERLIN -- “That is f*cking clever,” said Ben Floyd, 33, as we sat in a trendy cafe in Be2025-05-09Hack an iPhone and Apple will give you $1 million
Apple has expanded its bug bounty program, increasing the rewards for security researchers who can p2025-05-09'His Dark Materials' bosses confirm the new series will be just as dark as the books
Worried that the new adaptation of His Dark Materialsmight end up making the same mistakes as those2025-05-09Elizabeth Warren drops the perfect response when asked about same
For the most part, Elizabeth Warren is focusing her presidential campaign on explaining her plans cl2025-05-09You will love/hate Cards Against Humanity's new fortune cookies
If you've ever ordered Cards Against Humanity from the delightfully corrupt board game's website, yo2025-05-09Netflix's Bill Gates doc offers an illuminating look at genius: Review
I definitely didn't expect a deep-dive into the life and career of Microsoft co-founder Bill Gates t2025-05-09
最新评论