【】

  发布时间:2025-04-24 12:22:25   作者:玩站小弟   我要评论
How does one get "hip with the kids" when you have an archaic social message they would have zero in 。

How does one get "hip with the kids" when you have an archaic social message they would have zero interest in? Make an app that hoovers their data and tracks their location, of course. They'll love it!

On Tuesday, Australian anti-marriage equality campaign group Marriage Alliance launched its new Android and iOS app.

It comes as the government continues to support a plebiscite, or a non-binding public vote, to answer the question of marriage equality in Australia. There are fears the plebiscite, which is yet to win the support of the opposition Labor party, could stir up anti-LGBTQ sentiment.

SEE ALSO:WeWork launches in Australia, but will the drama follow?

If the vote goes ahead, Marriage Alliance's eponymous app would become part of its campaign to convince Australians to exclude same-sex couples.

Mashable Games

Claiming it connects users with others who are "actively defending marriage," the app awards points for actions such as inviting friends, donating funds and "liking" Marriage Alliance on Twitter.

"The innovations we are bringing to the marriage campaign will eclipse anything that has previously been seen in Australia," Marriage Alliance spokeswoman Sophie York told the Australian.

As BuzzFeed Newspointed out, the app comes with conservative pedigree. The developer, Political Social Media LLC, has also built similar apps for right-wing causes like Donald Trump and the National Rifle Association.

Credit: Marriage AllianceCredit: Marriage Alliance

So why make an app? After all, the obvious problem with using dedicated apps in political campaigns is it's incredibly hard to make them sticky. A report earlier in the year from social media analytics firm Localytics, for example, found that 23 percent of people abandon apps after just one use.

Still, if you download the Marriage Alliance app and log in, it's got your email address or Facebook ID -- and that's probably all the group wanted anyway.

It also "may automatically collect and store ... the URL of the last web page you visited before coming to our mobile application."

To put it bluntly, the app's privacy policy demonstrates the whole thing is an exercise in data collection. If you think your use of the app is private, think again.

The app tracks your phone's location when in use, ostensibly to connect you to other registered users in your vicinity. It also logs your unique mobile device ID.

To build a more detailed profile of you, it also "may automatically collect and store ... the URL of the last web page you visited before coming to our mobile application."

Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

It also seems to be liberal about sharing your data.

The privacy policy states the group will use your personal information "to share information, send you communications ... and raise funds for our campaign." It also reserves the right to share your details with campaigns or political organisations Marriage Alliance believes have a similar viewpoint, building a target list for socially conservative causes.

Not only that. The app reserves the right to send these details to third party companies and individuals in the U.S. Sign up and you've basically identified yourself as receptive to conservative messaging in at least two countries. That's going to be a shame for all the curious journalists that signed up.

Sally Rugg, marriage equality director at progressive advocacy group GetUp!, told Mashablethe app was clearly an exercise in data-mining.

"It requests to access the numbers in your phone, and gamifies recruiting other people to the app," she said in an email. "But it's a super-complex and inefficient way of collecting data, in my opinion."

What's the point of apps in activism anyway?

Campaign apps, generally, are a pretty lacklustre way to get your point across.

Daniel Spencer, national campaigner at the Australian Youth Climate Coalition (AYCC), told Mashablethe climate change advocacy group doesn't have its own app.

It's a matter of resources, he said, but the challenge of building a truly useful app is also an issue.

"As technology advances and people become more connected to their phones, different apps can be great to enable rapid communication and get them taking action," he said. "But it's only as useful as how much people actually use it."

Credit: Marriage AllianceCredit: Marriage Alliance

In his view, a reward system like the Marriage Alliance app wouldn't sit well with AYCC's audience. "Our supporters aren't in it for winning a prize," he said.

Rugg agreed the app's game-like features would have limited appeal. "In digital campaigning, you want to meet people where they are -- whether it's on email, Facebook or another platform," she said. "An app simply creates complex barriers between the person you're trying to reach and the action you want them to take."

"Liking a Facebook page does not create a strong commitment."

In AYCC's case, the group is moving away from simply broadcasting messages to trying to engage others in conversation and action.

A recent campaign that resonated was "Dump your Bank," in which people pledged to leave their banks if the institution invested in Australia's Adani coal mine.

"It was digital campaign with offline impact," he said. "Because the ask was slightly more than the regular thing, people remembered doing it. It felt tangible. Liking a Facebook page does not create a strong commitment."

Ultimately, the privacy-invading app indicates how unlikely Australia is to have what Prime Minister Malcolm Turnbull called "respectful" debate on the issue.

"Inefficacy aside, creating an app to recruit people to oppose LGBTI rights is pretty ugly," Rugg added. "It's another glimpse into the bizarre lengths opponents of marriage equality will go to in order to deny people the right to marry the person they love."

Marriage Alliance has been contacted by Mashablefor comment.

  • Tag:

相关文章

  • Olympic security asks female Iranian fan to drop protest sign

    Olympic security personnel questioned a female Iranian volleyball fan Saturday when she showed up fo
    2025-04-24
  • 手鐲取不下來怎麽辦

    想問一問手鐲拿不下來怎麽辦_飾品裝修想問一問手鐲拿不下來怎麽辦具體的步驟可以參考下麵的幾點說明 。然後,稍事休息,不要急於取掉這隻手鐲。既然戴的時候那麽喜愛它,多戴一會也無妨。在這個時候 。手鐲取不下來怎
    2025-04-24
  • 薏米可以和綠豆一起煮嗎

    請問薏仁米可以跟一起煮嗎?是什麽功效 ?跟黃綠豆能和很有營養的 。也可以喝黃豆一起煮。黑芝麻薏米綠豆粉的吃法可以嗎?有害嗎?薏米具有補益脾胃,利濕的作用。綠豆有一定的清熱解毒的作用。意見建議:以上三者可以
    2025-04-24
  • 林丹奧運會

    前言 :林丹奧運會林丹 ,奧運冠軍 ,被稱“超級丹”。中國男子羽毛球隊單打運動員。5歲練習羽毛球,9歲進福建體校,12歲進入福州八一體工隊,教練是何國權 ,18歲進入國家隊,教練是伍佰強 、湯仙虎、鍾波 、李誌峰
    2025-04-24
  • Michael Phelps says goodbye to the pool with Olympic gold

    Michael Phelps left as he began: Winning. 。The most decorated athlete in Olympic history won gold in
    2025-04-24
  • 木地板泡水了怎麽處理

    木地板被水淹了怎麽處理?木地板被水淹了怎麽處理?1.先用幹布擦幹水分,或用吸塵器吸走木地板表麵潮氣 。2.泡水情況嚴重,需將整個地板撬起來,然後晾曬一段時間 。3.根據安裝的方式  。家裏木地板進水了 ,怎麽處
    2025-04-24

最新评论