【】

There's this phone called the iPhone 7, you may have heard of it. It will be available for purchase in stores in two days, on Sept. 16 and -- as is customary -- Apple has released the first ad for the device on its YouTube channel.
Unlike Apple's ads of yesteryear, there's no narrator and there are very few humans. Instead, the film is dark, fast-paced and uses symbolism-laden imagery to show off the phone's crucial features.
SEE ALSO:Getting up close and personal with the iPhone 7 PlusIn order, the highlights include the dual cameras on the iPhone 7 Plus, stereo speakers (both the 7 and 7 Plus have them), water resistance and longer battery life.
If you blink, you might miss the moment the owl's eyes turn into cameras or the lightning bolt, which (probably) stands for battery life, but the ad is short, beautiful and you will likely want to see it again, which is a quality few ads possess these days.
It's also obvious that Apple is betting on the Jet Black to be everyone's favorite color -- the ad is bursting with shiny blackness.
One interesting moment happens at 0:17, when Apple shows the shortest warning ever (it lasts less than a second). It says: "Water resistance IP67 under IEC standard 60529. Liquid damage not covered under warranty." So, yes, while the iPhone 7 is water resistant, if it dies from watery damage, Apple will not replace it.
TopicsAppleiPhone
相关文章
Snapchat is about to explode in popularity, report says
Snapchat is about to have a couple of really good years.。The company will see huge gains in the numb2025-04-03Tampons will no longer get taxed as luxury goods in Germany
A vote on Thursday in German parliament changes the tax rate for menstrual hygiene products like tam2025-04-03$70,000 iPhone 11 Pro has a gold
So you saved some money and are looking for a phone. Good. Here's one that costs $70,000. Coming fro2025-04-03Seth Meyers' Netflix special gives fans a way to skip the Trump jokes
Seth Meyers' first-ever comedy special Lobby Babyhits Netflix Nov. 5, and it's a gamechanger. The re2025-04-03Mom discovers security cameras hacked, kids' bedroom livestreamed
A mother in Houston, Texas woke up one morning to pretty much every parent's worst-case scenario. 。 "2025-04-03- In my original Giphy micro-game, "taunting kittay," an angelic dog pelts a tennis ball at a maniacal2025-04-03
最新评论