【】

Hamburger Helper has created a rap album and you are probably going to love it.
Hamburger Helper's anthropomorphic glove is leaving behind the hearty family dinners to cut loose in the club with a new hip-hop mixtape called "Watch the Stove" released Beyonce-style in honor of April Fools' Day.
SEE ALSO:These brands are living April Fools' Day with zest to the bitter endThe brand's commitment to the joke is admirable: The five food-themed tracks and two music videos are so ridiculously elaborate -- all while spitting lines like "I make some mac and cheese and the beef / I kill every track on the beat" -- that it's hard not to appreciate the stunt's self-assured absurdity.

The surprising quality probably comes from the production team helming the project. The beef-and-noodle purveyor enlisted Twin Cities Minnesota rap duo Dequexatron X000, social media star Retro Spectro and students of McNally Smith College of Music to produce all of the music, and it sounds like they didn't phone it in.
The music is already getting some rave reviews on Twitter -- or at least as close to "rave" as you can get for songs that mostly deal with boxed dinners.
Hamburger Helper was even trending on Twitter on Friday afternoon -- a rare feat on a day when the platform is already so saturated with branded nonsense.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
On a day marked by so many brands lazily going through the motions of empty jokes, the unlikely hit is showing that attention to detail can have a big payoff.
Have something to add to this story? Share it in the comments.
TopicsAdvertising
相关文章
Ivanka Trump's unpaid interns share cringeworthy financial advice
Ivanka Trump's interns have some questionable advice for students worried they can't afford an unpai2025-05-01Seth MacFarlane heads to space 300 years from now in big TV comeback
LOS ANGELES -- Seth MacFarlane has been laying low. Well, by Seth MacFarlane standards, anyway.And t2025-05-01'NCIS' promo previews Michael Weatherly's exit: Prepare to cry
Michael Weatherly’s NCISexit is nigh.And to prepare for Tony Dinozzo's sendoff, the show has r2025-05-01This is how stunning VR video from GoPro's Omni camera looks
GoPro's decision to delay its Karma drone until the holiday is sad news. But cheer up, the company's2025-05-01Mom discovers security cameras hacked, kids' bedroom livestreamed
A mother in Houston, Texas woke up one morning to pretty much every parent's worst-case scenario.。 "2025-05-01Coworkers Photoshopped a sleeping intern into an affectionate meme
Never fall asleep at work, especially if you work at the ad agency iris Worldwide.Unfortunately for2025-05-01
最新评论