【】TopicsSocial MediaYouTubeAdvertising
我要评论It's a familiar bugbear. 。
There you are, watching a nice, long YouTube video, when an ad — usually with a stock soundtrack of a jangly ukulele and a glockenspiel — annoyingly rams itself somewhere midway. 。
SEE ALSO:These senior citizen YouTubers are better than anyone else on this hellscape internet 。YouTube has a TV-inspired solution to the issue, announcing it will trial running two skippable pre-roll ads together, as per a blog post published Wednesday. 。
Credit: YouTUbe 。That means it's less likely that ads will pop up in the middle of a video, with YouTube estimating users will experience up to 40 percent fewer interruptions by ads in a session. 。
Thanks for signing up! 。
OK, it might not seem like much. YouTube said it's in response to research that shows viewers are "quite sensitive" to the frequency of ad breaks, especially while watching longer videos. Ah yes, remember how annoying ads were during those days of watching a movie on TV?
YouTube said it'll introduce the new experience on desktops this year, which will be followed by mobiles, then TVs. 。
The change seems to be also good news for advertisers, with YouTube claiming an 8 to 11 percent increase in unique reach in early experiments. 。
It's another in a line of experiments by YouTube to try and get people to watch ads, with the rollout of non-skippable ads for creators, interactive ads, and vertical formats. 。
You can't avoid them, so they might as well work for you. 。
You can't avoid them, so they might as well work for you.。
Featured Video For You 。
相关文章
This coloring book is here for all your relationship goals
LONDON -- We are living through the golden age of celebrity relationships. Gone are the days of tort2025-09-16Surprise! Taylor Swift and Zayn team up for '50 Shades Darker' soundtrack
There doesn't need to be a reason for two members of pop royalty to collaborate, but let's face it,2025-09-16Forbes 2016 list of highest paid YouTubers will make you weep
PewDiePie -- who recently declared he will delete his YouTube channel once he reaches 50 million sub2025-09-16Everything you need to know about Netflix downloads
Netflix finally, finally 。lets you download movies and TV shows for offline viewing. 。It's really catc2025-09-16U.S. government issues warning on McDonald's recalled wearable devices
Last week's McDonald's debacle, which saw the fast food giant forced to recall its first wearable tr2025-09-16These new photos show just how massive Apple's 'spaceship' campus will be
We've seen plenty of birds-eye views of the humongous new Apple Campus 2 as it nears completion near2025-09-16
最新评论