【】

看本味寒造如何玩轉品牌年輕化營銷
2019-12-10 17:44:44 來源:大眾娛樂網 責任編輯: saisai近日,一款廣東酒:本味寒造,引起廣泛關注,沒有廣告轟炸,沒有洗腦傳播,這款酒是如何進入市民心中的,這要先從廣東人說起 。
說起廣東人,全國人民都瑟瑟發抖,說他們什麽都吃,還會吃福建人,廣東人笑了,雖然我們什麽都吃,也不至於吃友鄰啊,雖然這個梗讓人哭笑不得,但也說明了一點,廣東人愛吃,會吃,已經聞名全國了 。
會吃的廣東人,當然能做出一款好的米製酒,本味寒造在廣東人手裏被做到了極致。
首先,原材料的挑選就用盡心思,為了找到最優質的大米,他們幾乎找遍了全中國,終於在東北找到上好的珍珠米,東北珍珠米個頭飽滿,光澤瑩潤,重要的是質地夠硬,經得起研磨,才能做到隻保留75%的米心進行釀造 。
然後就是低溫慢釀,從未聽過有人如此執著,現在技術這麽成熟,夏天也可以把溫度控製在16°,但本味寒造還是堅持在冬月開始釀造,據說,冬天天然的室溫和濕度,技術調控是無法達到的,這才是匠人釀酒的態度,絲絲不苟,環環考究,所以,本味寒造隻能一年一造,這是對出品負責,也是匠心呈現 。
問起釀酒師,他隻說,我隻是真實在做自己,這也是本味寒造品牌價值所在,真實做自己,不為外界幹擾,一心一意做好自己 。
酒香不怕巷子深,所以,本味寒造悄然上市,就受到各大網紅的齊力推薦,包租公鄭建鵬、粉筆小哥哥、味寒玩转金銀花、造何王乃迎 、品牌戴曉琛等紛紛在自己賬號進行創作推薦。年轻
本味寒造的包裝符合當下年輕人審美,有點小清新,又有點冷豔,十分受人喜愛,口感也是很討喜,隻有23°,微醺的感覺正是當下年輕一代追求的境界,果然,匠心釀造的好酒,一定會被別人關注到。
真實做自己,無論從品牌還是產品,本味寒造都是市場的寵兒,相信在更廣闊的市場,本味寒造一定能再創九江傳奇,再創另一片輝煌 。
味寒玩转相关文章
Australian football makes history with first LGBT Pride Game
The rainbow flag took over Melbourne's Etihad Stadium Saturday night in a powerful statement of acce2025-04-03'Westworld' promotional error on Facebook sends fans to someone's DMs
UPDATE: May 29, 2018, 11:47 a.m. EDT The original tweet has been deleted and Messenger released a st2025-04-03'Suits' creator gushes about what it was like to attend Meghan and Harry's wedding
It was hard not to gush about the royal wedding, which enthralled millions of people around the worl2025-04-03'Queer Eye' Season 2 features show's first makeover for a trans man
Spoilers for Queer EyeSeason 2 ahead.Queer EyeSeason 2 features the show's first-ever makeover for a2025-04-03You will love/hate Cards Against Humanity's new fortune cookies
If you've ever ordered Cards Against Humanity from the delightfully corrupt board game's website, yo2025-04-03Jumping out of a virtual plane is perfect for those who can't or won't skydive IRL
I've never quite got round to throwing myself out of a plane. Somehow, I wake up every day and find2025-04-03
最新评论