【】
Some of the world's biggest publishers are joining forces on a project aimed at delivering web surfers relevant ads with the speed of Usain Bolt during this summer's Olympics.
A group of nearly four-dozen well-known media brands including Condé Nast, ESPN and the New York Times (as well as Mashable) just announced a new advertising tool that will let each publication target personalized ads around particularly memorable moments during the games.
SEE ALSO:ESPN's new online ads let businesses focus on your favorite teamsFor instance, if Bolt were to set a world record in the 100-meter dash, Nike would be able to create an ad congratulating him and promoting his specially-designed track shoe to people who've expressed an interest in track and field.
The project, a joint effort with automated advertising network Rubicon Project, will consist of a shared set of advertising packages including desktop, mobile and video ads that brands can bid on in real-time.
Rubicon also conducted some market surveys to gauge interest in such a tool and found that nearly 70% of millennials and 60% of parents are likely to watch the Olympics streamed online. Furthermore, six out of 10 millennials surveyed planned to watch on a mobile device.
For Conde Nast, publisher of the New Yorkerand Vogueamong other titles, the package is the first of an ongoing series of targeted ad packages it plans to roll out for "key consumer moments."
The ads are not unlike a similar product launched by ESPN last month that let it customize online ads based on the team preference of a given visitor.
Have something to add to this story? Share it in the comments.
TopicsAdvertising
相关文章
MashReads Podcast: What makes a good summer read?
Summer is coming to a close and that means one thing -- last-minute vacations!。SEE ALSO:'Ice Cream B2024-11-21- 懸念回來了!積分榜 :三鎮首敗繼續領跑 泰山距榜首4分_排名第一_雄獅_滄州www.ty42.com 日期:2022-09-25 22:30:00| 評論(已有350774條評論)2024-11-21
- 2024歐洲杯預選賽抽簽 :德國直接晉級正賽 俄羅斯不參加_歐足聯_年歐_程序www.ty42.com 日期:2022-09-25 22:30:00| 評論(已有350775條評論)2024-11-21
- 武磊讓萊科賽後破例單獨表揚:他展示了自己能力_比賽_海港_進球www.ty42.com 日期:2022-09-29 20:31:00| 評論(已有351255條評論)2024-11-21
Florida hurricane forecast remains uncertain, but trends in state's favor
For days, a war has been raging between two of the premiere computer models used to help predict the2024-11-21- 中超官方:滄州神鋒當選本輪最佳球員 大四喜獲評滿分_何塞·坎特_評選_環節www.ty42.com 日期:2022-09-27 15:01:00| 評論(已有351073條評論)2024-11-21
最新评论