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We've been through a lot of iterations of the KFC Colonel over the years, but the latest version might be the weirdest.
Instead of hiring a famous celebrity to play the Colonel, the chain created a computer-generated "Instagram influencer" Colonel, which the company has labeled a "Virtual Influencer Colonel."
Say what you will about KFC, fried chicken, or Instagram influencers, you have the admit that the new Colonel is at least a little bit attractive. I'm basically a lesbian separatist, and I can say that.
Virtual Influencer Colonel" could totally sell me on corporate mass-produced chicken. He's just that urbane and sophisticated.
View this post on InstagramSEE ALSO:KFC's fried chicken-scented sunscreen sounds truly terrible
"Virtual Influencer Colonel" has all the stereotypical hallmarks of a handsome metrosexual man: high cheekbones, Warby Parker-style glasses, a smug smile, absolutely phenomenal skin, perfect posture, and salt and pepper hair.
And a bunch of people on Twitter agree that the new Colonel is at least kinda hot.
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"Virtual Influencer Colonel," please tell me how I should live.
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