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  发布时间:2025-04-04 04:42:13   作者:玩站小弟   我要评论
A marketing stunt from diet lords Weight Watchers backfired when "mood lightbulbs" sent to Australia 。

A marketing stunt from diet lords Weight Watchers backfired when "mood lightbulbs" sent to Australian female journalists seemed to make a comparison between a woman's weight and her ability to enjoy sex.。

It's the first campaign to focus on sex for the brand, and judging by reactions to the "gift," it all feels a bit gross. 。

SEE ALSO:This fat activism coloring book celebrates the bodies society won't 。

SEE ALSO:This fat activism coloring book celebrates the bodies society won't。The Guardian's 。

Tweet may have been deleted 。

Mashable Games

The copy on the packaging explains that the lightbulb is designed to give you a "little boost in the bedroom (a PG sex toy, if you will)."。

"We hope it helps you start seeing yourself in a new light — to love how you look and love how you feel," it says. 。

Tweet may have been deleted。

The stunt was the first stage in marketing the new program, Weight Watchers Black, which comes with the tagline "… helping you love sex," and includes elements of diet, exercise and mental coaching, all worded around sex. 。Mashable Top StoriesStay connected with the hottest stories of the day and the latest entertainment news.Sign up for Mashable's Top Stories newsletter。By signing up you agree to our Terms of Use and Privacy Policy.。

By signing up you agree to our Terms of Use and Privacy Policy.  。 Thanks for signing up!。Senior marketing manager, Rebecca Melville, reportedly told 。

Mumbrella。

that "mistakes" were made in the campaign. "As we launched, we launched in stages and that has fuelled the conversation without context," she said.  。

In a statement sent via email, Weight Watchers' director of program and content, Martha Lourey-Bird, said the program is "about falling in love with real food again, enjoying getting active and discovering how good they can feel." 。

The brand also offered research conducted in collaboration with Maidstone Consulting that states a quarter of Australian women surveyed have avoided sexual activity due to body self-consciousness.。 "These new statistics underline how body confidence can affect enjoyment of many facets of a woman’s lifestyle, including sexual satisfaction," said study collaborator Nikki Goldstein, a sexologist, in the same statement. 。We're 。 We're。sure。

a sex-focussed weight loss program that makes a direct link between your body's appearance and your sex life is going to。 completely 。 un-do that trend, ladies. Way. To. Go.。UPDATE: Oct. 20, 2016, 4:06 p.m. AEDT 。

Weight Watchers responded to 。

Mashable 。

with an official statement.。The brand explained that their campaign was based on insights from some members, "who had spoken to us about how improvements in their health and wellbeing had empowered them to feel more confident.。"We acknowledge however the delivery of the campaign did not make that message clear. We will continue to support those who have signed up to WW Black, but because we value every voice, we have made the decision to not actively promote the campaign further. We apologise for any offence caused." 。
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