【】
The NFL is finally modifying its overbearing social media policy, but making things quite complicated in the process.
In a memo reportedly sent out to all 32 teams on Friday, the NFL announced it would amend the social media policy it instituted two months ago, which prevented teams from posting GIFs and videos during games.
Teams are allowed to do so now, but this is still the NFL, so of course the change is accompanied by some very specific rules.
SEE ALSO:The 10 athletes who gained the most Instagram followers in 2016Previously, the league handed out $25,000 fines for posting unapproved video (including GIFs) during games. The new policy lets teams post video, but only of things like "fans, cheerleaders, mascots and touchdown dances," according to a memo obtained by Yahoo! Finance.
You know, everything that goes on during football that isn'tactually football.
Outside of the "game window" — kickoff until an hour after the game — teams can now post up to 16 videos on social media, which doubles the previously permitted tally.
Finally, the NFL announced a test agreement with GIF server Giphy, “the source of high quality and authentic NFL GIFs of ancillary game and historical/iconic content,” the league writes, per Yahoo! Finance.
So, to recap, the NFL went from no GIFs during games to having a deal with the biggest GIF host online. But still no GIFs of plays that just happened.
Credit: FOXThe old policy was meant to limit creativity of teams' social media reps, a source told Mashable in October. On the contrary, teams found some incredibly creative ways around the rules.
For example, the Cleveland Browns posted this "instant replay" during a game.
TOUCHDOWN BROWNS! pic.twitter.com/RjRt9DVlpB
— Cleveland Browns (@Browns) October 16, 2016
If this all feels a bit arbitrary, that type of policymaking is pretty standard for the NFL. Just take a look at its drug policy. Or its domestic violence policy. Or its concussion protocol. Or its touchdown celebration rules.
Oh, well. Here's a celebratory GIF of Antonio Brown running into a post.
Antonio Brown touchdown! pic.twitter.com/WBNRsYLzNJ
— The Sports Quotient (@SportsQuotient) November 25, 2016
Brown is all of us, thrilled by the notion of a less strict social media policy, only to be shot down by more rules.
TopicsSocial Media
相关文章
Xiaomi accused of copying again, this time by Jawbone
Imitation is not always the best form of flattery.。 SEE ALSO:Xiaomi's MacBook Air clone is called, w2024-09-20You may want to hold off buying that Microsoft Surface
Yikes! You should probably hold off on that Microsoft Surface purchase you're thinking about, and ho2024-09-20You may want to hold off buying that Microsoft Surface
Yikes! You should probably hold off on that Microsoft Surface purchase you're thinking about, and ho2024-09-20You may want to hold off buying that Microsoft Surface
Yikes! You should probably hold off on that Microsoft Surface purchase you're thinking about, and ho2024-09-20Dressage horse dancing to 'Smooth' by Santana wins gold for chillest horse
Okay forget everyone else -- this horse named Lorenzo is our favorite Olympic athlete now. 。Lorenzo,2024-09-20Lion immediately regrets messing with this hippo
What looked like an easy meal turned into a headache for one lion. A female lion attempted to hunt a2024-09-20
最新评论