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After a brief experiment with limited plans, MoviePass is back to offering new users one movie per day.

This comes just a couple weeks after a limited plan offering users four movies a month and paying quarterly ($29.95/month). It also came with a free trial of iHeartRadio All Access.

“We never planned to abandon the flagship product that everybody loves,” MoviePass CEO Mitch Lowe told Variety, referring to the unlimited plan. “Any time we’ve done a promotional package, we’ve taken the monthly plan off our site.”

Though limited in theory, the four-movies-per-month plan is probably more realistic for a number of users, and it's slightly cheaper, at about $7.95/month.

MoviePass, you'll recall, lets users see up to one movie per calendar day for a flat monthly rate that has been crazy cheap since August 2017. The company's business model entails paying the difference on an individual movie ticket, at huge projected losses to the company that Lowe believes will ultimately turn into profit.

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