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LONDON -- A man's Facebook complaint about two women wearing pyjamas in Tesco has kicked off a huge backlash on social media.。

Earlier in the week, Chris Cooke shared a photograph of two women wearing pyjamas while they shopped in a branch of Tesco in Salford, UK. 。

He posted the photo on Tesco's Facebook wall with the following message, which now appears to have been deleted: 。

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"Dear Tesco, please can you put a rule in place that people like this will not be served in your stores. It's bloody disgusting. This was at 7pm last night at your Tesco Salford store and I have seen other people dressed similar on a regular basis. I mean who doesn't have the time to get changed into clothes to go shopping."。

It wasn't long before the post started attracting negative attention.
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By Friday, the original post had been picked up in several media outlets. And by midday on Friday, the hashtag #Pyjamas began trending.。

Most people were angry that someone was complaining about pyjamas. 。

Most people were angry that someone was complaining about pyjamas.
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Tweet may have been deleted。

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Some, however, shared the original poster's viewpoint.。

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In the end, though, many people clearly thought the whole debate was a bit ridiculous.。 Tweet may have been deleted。“We do not have a formal dress code in our stores and colleagues use their common sense and discretion when speaking to customers about this issue," a Tesco spokesperson told。

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