【】
我要评论Mastercard's familiar orange and red circles just got a facelift.
The credit card company rolled out a minimalist new logo on Thursday -- its first adjustment in two decades.
SEE ALSO:Beyond Netflix: Here's the entire alphabet in corporate logosInstead of interlocking in the middle as they previously did, the two circles now blend into one another in a design that looks exactly like a Venn diagram.
In addition to the simplified icon, the white drop-shadowed typeface that used to splay out across it has been lowercased and dropped below.
Credit: pentagram / mastercardThe change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now -- simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. Verizon, Ihop and Google have all moved in the same direction in the past year.
The swirled logo underneath the others was introduced in 2006 as a secondary corporate logo, but it was never used on the cards.Credit: pentagram / mastercardThe new logo is also meant to mark the company's shift into online payment platforms and evolving financial services tech.
Have something to add to this story? Share it in the comments.
TopicsAdvertising
相关文章
Donald Trump's tangled web of Russian influence
Donald Trump has had ties to Russia for decades, but they've thickened as his campaign for the White2025-07-04
Colombian president Juan Manuel Santos awarded Nobel Peace Prize
Colombian President Juan Manuel Santos has been awarded the Nobel Peace Prize for his efforts to mak2025-07-04Shakespeare plays reimagined with furry animals are a thing to behold
LONDON -- Fair is foul, and foul is fluffy. 。 William Shakespeare might be the greatest playwright wh2025-07-04Top tickets for Guns N' Roses' Singapore concert will cost $1,500
SINGAPORE -- 1980s rock legends Guns N' Roses will perform here for the first time next February.But2025-07-04PlayStation Now game streaming is coming to PC
Sony's PlayStation Now service is launching for Windows PC, meaning subscribers will soon be able to2025-07-04Fighting pythons are a reminder that it's mating season in Australia
Australia is the land where tourists assume everything will try to kill you. 。"Not true!" The locals2025-07-04
最新评论