【】
Eric Feng thinks he's found the perfect intersection of media and online retail, and it's, well, a little outside the box. 。
The former Hulu executive and Kleiner Perkins partner is launching a new shopping platform built entirely around an obsession among certain parts of the internet with so-called "unboxing" videos.。
SEE ALSO:The future of retail is permanent pop-up shops, according to this startup。The company is called Packagd, and Feng wants it to serve as an umbrella for a stable of apps centered on specific product categories. So far, there's only one: a tech-focused property called Unboxed. A beauty-centric addition is also in the works.。
Each app will consist of a constant video stream of people unwrapping, talking through, and sometimes reviewing various products, most of which will be pulled from existing content on platforms like YouTube (with each creator's permission, of course). 。
Feng bills it as a sort of QVC shopping network for the mobile-first world. 。
Feng bills it as a sort of QVC shopping network for the mobile-first world.。
"QVC has built an enormously successful brand," Feng said. 。
Packagd plans to supplement its secondhand videos by tapping unboxers with established online brands to host live sessions, where they answer questions, chat, and sell products. 。
By signing up you agree to our Terms of Use and Privacy Policy. 。
Thanks for signing up!。
Packagd doesn't see a dime from those deals. Instead, the company plans to make its money through original video content sponsored by a brand. For instance, Best Buy, one of the app's initial sponsors, might host a showcase with one of its floor managers.。
Packagd will also sometimes sell its own strategically selected products if its data shows there's an opportunity in a space.。
Kleiner Perkins put up $1.5 million to get the company off the ground, and it's also raised a funding round of $6 million from other high-profile investors.。
Feng thinks this model will work because unboxing videos sit at a unique crossroads between marketing content and entertainment. As long as experts are vetted and objective, there's not much conflict between the goals of a quality seller and those of an enthusiast with an audience.。
"It's really the sweet spot," Feng said. "The lines are starting to blur." 。
That's not to say there will be any fuzziness around what's paid for by a sponsor and what's editorial content. Feng says the distinction will be clearly labelled.。
That's because, like a media outlet, Packagd relies on the trust of its users above all else. People will only visit if they feel like its a fair-minded place to learn about products about which they're enthusiastic.。
Feng doesn't want it to be a one-and-done shop; the goal is to get people to hang around on the app whether they plan to buy something or not. The company cedes customers who know exactly what they want to Amazon.。
"If people hang around for long enough, maybe at some point they'll decide to buy some headphones or something," Feng said.。"If people hang around for long enough, maybe at some point they'll decide to buy some headphones or something," Feng said. 。Featured Video For You。
相关文章
Uber's $100M settlement over drivers as contractors may not be enough
UPDATE: Sept. 7, 2016, 4:41 p.m. EDT。 A ruling in a different case on Wednesday, Sept. 7 may have ch2024-11-10- 同樣的一道菜,不同的人做出來的味道肯定是不一樣的 ,這除了人體的差異之外 ,更多的其實是做法上的區別,而每個人其實都是希望吃到好吃的菜的 。那麽 ,下麵就讓小編來為大家介紹一下有關剁椒粉絲蒸茄子的具體做法。下2024-11-10
- 吃是一件很簡單的事 ,因為隻要你張張嘴就可以了 。但事實上,吃真的沒那麽簡單,因為為了自己的身體,你必須吃得健康 。而為了吃得健康,下麵就讓小編來為大家介紹一下如何去做客家甜梅菜豆幹絲蒸冬瓜。其實做菜也沒有2024-11-10
- 怎麽樣才算是做出健康的美食呢?我想至少得自己做 。下麵,就讓我來為大家介紹下有關蒜蓉豆豉蒸排骨這道菜的做法。自己在家看著上麵的介紹 ,學著做菜,不僅健康,而且營養美味 ,今天小編為你介紹的蒜蓉豆豉蒸排骨你學2024-11-10
Watch MTV's Video Music Awards 2016 livestream
It's MTV Video Music Awards night. Are you ready?Kanye's going to be there, and he's going to say th2024-11-10- 做菜是一門學問,當然也是一種技術,有了好的方法 ,我們才能做出美味可口的菜肴,今天就為您介紹一種既好吃又飽眼福的金槍魚肉鬆蒸鱈魚做法吧 !1.12偶用的兒童肉鬆 ,比較細膩。2.21洋蔥切絲鋪底 。3.油豆腐2024-11-10
最新评论