【】Update Sunday, Feb. 5, 8:30 pm EST:
Update Sunday, Feb. 5, 8:30 pm EST: 。 The full three-minute ending is now live, and it actually has a happy ending.。
All the interest momentarily crashed the company's site.。
Original story:。
The big, beautiful wall in 84 Lumber's Super Bowl commercial has been downgraded to a flimsy barbed-wire fence. 。

The building supply company released a revised version of its immigration-themed ad on Thursday after Fox rejected its initial submission last month.。
SEE ALSO:This Super Bowl ad for Mexican avocados has nothing to do with Trump。
The Pennsylvania-based business had originally wanted the spot to involve a border wall. But the network ruled it "too political" based on its resemblance to a certain commander-in-chief's policy obsession.。
The company decided to make the most of the situation by turning the ad into a cliffhanger.。
It now follows a family of Mexican immigrants through an epic journey leading up to a point where one might assume they are about to approach said wall. But the ad cuts off there, and viewers are directed to the company's website to watch the banned ending.。
The only remaining wall reference comes when a young girl looks meaningfully at a barbed wire fence in a bit of foreshadowing. 。
The commercial was never meant to be outright political commentary, though the company obviously recognized it might be controversial, according to Rob Schapiro, executive creative director at Brunner, the ad agency responsible.。
"This is a conversation that is taking place in a lot of homes in our country right now, and so it was a conversation that 84 lumber was wiling to take part in," Schapiro said. "We recognize that people have different points of view, and we just wanted to make a statement in a patriotic way."。
84 Lumber is hoping to use the pricey ad space to court employees -- particularly men between the ages of 20 and 29 years old. 。
Featured Video For You。
Featured Video For You。
相关文章

Dramatic photo captures nun texting friends after Italy earthquake
The image of an injured, bloodied nun, calmly texting friends and family in the wake of the deadly e2026-09-23
The 'Gilmore Girls' revival is here, and so are the dramatic responses from fans
Netflix's Gilmore Girls revival has barely been out in the world for a day, but fans are already in2026-09-23
Domino's Japan is training reindeer to deliver holiday pizza. Yes, really.
Of all the U.S. traditions Japan has adopted, Christmas might be the biggest. And now one company is2026-09-23
Well, even Taylor Swift has done the mannequin challenge now
As the mannequin challenge hurtles toward the valley of death where the running man challenge and pl2026-09-23
This company is hiring someone just to drink all day
For the non-Don Drapers among us, drinking at work is a far-off fantasy. But UK company ILoveGin wan2026-09-23
India admits defect in newly issued Rs 500 notes, creates more confusion among citizens
In what is yet another sign of India's unpreparedness in the aftermath of invalidating its most circ2026-09-23


最新评论