【】

When YouTube star Emma Chamberlain announced her coffee line, she got roasted almost immediately. The anger makes sense: Chamberlain has been criticized for overpriced merchbefore, and her “coffee bags” — tea bags containing coffee grounds for single-cup brewing — cost $60 for a pack of 30.
Thank god they make delicious coffee.
Chamberlain isn’t the first to dip her toe into coffee bags. In fact, Chamberlain Coffee is a collaboration with Steeped Coffee, which has been around since 2017. Nor is she the first influencer to release a coffee line. Remember Connor Franta’s coffee subscription service?
It makes particular sense, though, for Chamberlain to get into the coffee business. While not an incredibly unique trait, loving the stuff is a core part of her brand. Steeped Coffee is a natural fit, too. Chamberlain famously loves making cold brew at home, which the coffee bag facilitates well, and the company’s compostable packaging and environmentalist ethos feels very VSCO girl, an archetype Chamberlain played a huge role in popularizing.

In Chamberlain's video announcing the line, she is visibly, believably excited. “This is my baby,” she says to her followers. “You guys are really important people in my life, and in a sense, [Chamberlain Coffee] is our coffee bonding.”
So as far as product launches go, coffee is a perfect choice for Chamberlain. But her critics are right: This coffee is too expensive.
If you buy a 30-pack of Chamberlain Coffee bags, each cup you brew will effectively cost $2. That might save you a bit of cash if you stop at a coffee shop every day, sure, but for people who make coffee at home, using a bag every day is so expensive as to be out of the question. The move, probably, is to save Chamberlain Coffee for specific occasions where quick single-serve coffee is best — camping, for example, or mornings where you'll be late for work unless you brew on the go. Be like a cat with salami: Have little a Chamberlain Coffee, as a treat.
SEE ALSO:The preferred methods of extreme Instagram lurkersThe packaging (which is very pretty) suggests placing each bag into a mug, pouring 8oz of hot water over it slowly, dunking the bag repeatedly for 15 seconds, then leaving it to steep for five minutes. Chamberlain says in her video, however, that she prefers a stronger cup, so she steeps for 10. This is also what I’d suggest, to the point that 10 minutes should probably be the minimum.
View this post on Instagram
I’d also suggest using a larger coffee cup than you usually do. While the bags are similar in shape to teabags, they are roughly twice their size and a little difficult to dunk without splashing hot water on yourself. Or maybe I have the dexterity of a two-year-old.
Despite these quirks, the process is remarkably easy and straightforward. And the result is delicious — smooth, fruity, and mostly grit-free. It definitely doesn’t taste like instant coffee.
The bags also made great homemade cold brew. (Can you imagine if they didn't? A bad cold brew from a diehard fan like Chamberlain would be a bummer.) To make your cold brew Emma-style, place three bags into a large mason jar of ice water, cover it, then put it in the fridge overnight. Did you just pay $6 to make your own jar of cold brew? Yes, you did. But you probably knew what you were getting into anyway.
It's unlikely that Chamberlain launched this project assuming it would become the go-to beverage for coffee snobs who don't know who she is. It's far more likely than she — and her team — knew that its audience would be her millions of fans, who are interested in becoming part of Chamberlain's world through any means offered. Is this coffee a practical everyday grocery item? No, and it's not intended to be one. It's intended to be merch.
So those of you who aren't Chamberlain stans will want to skip this. Tip: A 30-pack of regular Steeped Coffee is $39.99 — still pricey but not aspricey — so pick that up if you're looking to give the coffee bag format a try.
If you know a die-hard Chamberlain fan, though, you know what to get them for their next birthday. Just be sure to grab a mason jar for them, too.
TopicsReviewsYouTube
相关文章
Old lady swatting at a cat ends up in Photoshop battle
We all have that relative who gets annoyed with the cat. 。This timeless photo of an old woman shooing2025-04-24Hands on with Stage Manager in Apple's macOS Ventura
New versions of Apple's macOS typically feel like taking your car for regular maintenance: Oil and f2025-04-24Stunning fat bear wakes up from hibernation and is still huge
Alaska's fat bears lose up to a third of their weight during their deep winter slumber.They often ap2025-04-24Wordle today: Here's the answer, hints for May 26
Can't get enough of Wordle? Try Mashable's free version nowIt's Wordletime! It's a new day, which me2025-04-24Major earthquake and multiple aftershocks rock central Italy
UPDATE: Aug. 25, 2016, 8:22 a.m. BST。 Death toll is now at least 247 dead: 190 in Rieti province and2025-04-24Airbnb horror stories are taking over Twitter
Earlier this week, a Twitter user shared picturesof what she thought looked like cameras disguised a2025-04-24
最新评论