【】张艺在廣告創意和資源推廣上
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愛奇藝VIP會員官宣 張藝興成為新晉代言人
2019-01-15 15:35:22 來源:大眾娛樂網 責任編輯 : 蕭鑫1月15日,爱奇愛奇藝宣布張藝興成為新晉VIP會員代言人,艺V言人並延續愛奇藝一貫的官宣快樂理念,推出“快樂要盡興”品牌廣告。张艺在廣告創意和資源推廣上 ,兴成愛奇藝將有效整合劇集、为新綜藝、晋代見麵會等內容資源,爱奇並通過TVC內置玩法 ,艺V言人泡泡、官宣薑餅 、张艺微博及戶外全渠道融合 ,兴成展開品牌理念推廣的为新同時 ,也讓用戶能夠參與進來,晋代獲得更多福利特權。爱奇
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愛奇藝一直致力於通過技術創新和內容創意 ,為其會員用戶提供優質、盡興的娛樂內容和服務體驗。2018年 ,愛奇藝出品的《延禧攻略》《原生之罪》《芸汐傳》《悍城》《生活對我下手了》《奇葩說5》《中國新說唱》《演員的品格》《國風美少年》《戲隱江湖》等眾多原創內容火爆網絡。同時 ,2018年愛奇藝率先實現了規模化推行“會員一次性看全集”排播模式 ,得到了會員用戶的廣泛認可。會員體驗上,愛奇藝已與全球眾多頂級技術提供商達成深度合作,會員用戶可盡情享受杜比音效 、下載加速、1080P超高清等眾多體驗特權 。會員服務生態擴展上,愛奇藝分別與京東 、攜程實現了 “娛樂+電商”和“娛樂+出行”的會員服務擴展 。截至2018年9月底 ,愛奇藝會員規模已達8070萬。
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2019年,愛奇藝將上線的超級網劇《黃金瞳》和青年勵誌綜藝《青春有你》 ,張藝興也將分別擔綱主演和青春製作人代表 。數據顯示,張藝興微博粉絲中,90後、95後年輕群體占比超90% ,與愛奇藝品質 、青春、時尚的品牌特質十分契合。
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