【】

The big changes at X, formerly known as Twitter, just keep coming this week.
Users are already trying to adjust to a now-very-different-looking platform after Elon Musk renamed Twitter X and swapped out the bird logo for the 24th letter of the alphabet. Now, users will have to be more vigilant when it comes to spotting paid advertisements.
It appears that late Thursday evening, Musk's company started to roll out a new format for labeling ads. Many users who've seen them are pointing out how the new label obscures the fact that the post is an advertisement.

Previously, paid Twitter ads, or promoted tweets as they were called, were displayed with a label marking the post as "Promoted." The label appeared at the bottom of the post, right under the interaction buttons, such as reply and retweet. A box with an arrow pointing towards the word "Promoted" was also affixed to the paid post.


Now, paid Twitter advertisements simply appear with the label "Ad" and it's been moved to the upper right hand corner of a post, alongside the kebab menu also known as the three dots button.
Mashable has reviewed promoted tweets with the new ad labeling, and it does appear to make the paid advertisement disclosure less obvious.
Tweet may have been deleted
For one, the boxed arrow icon, which no longer appears as part of the label, provided a visual marking which let users know they were viewing a paid ad. The longer word "Promoted" also stood out much more than the two-letter "Ad" label.
There's arguably a learning curve here. Users are used to the location of the old "Promoted" label, prominently featured beside regularly used platform features like "reply" and "retweet." But the kebab menu in the upper right corner of the post, where the new label now resides, is just not as regularly used, so one's attention tends not to go there. Another potential issue is that right-handed users on mobile devices can easily and unintentionally obscure the ad label, as it's right where one's thumb would be while scrolling.
Tweet may have been deleted
It's possible that the platform is just trying out the new format. Musk has a habit of going live with undercooked ideas, and has at times reversed course, seemingly because of user blowback.
Altogether, though, the new labeling just makes these paid advertisements look more like organic tweets and that's not good for X's users.
TopicsSocial MediaTwitter
相关文章
Michael Phelps says goodbye to the pool with Olympic gold
Michael Phelps left as he began: Winning.。The most decorated athlete in Olympic history won gold in2025-04-03- 廣州隊尚未與一線隊球員溝通 除國腳外其他人均未通知集訓_運營_足球報_萬達www.ty42.com 日期:2022-03-14 10:31:00| 評論(已有335269條評論)2025-04-03
- 亞爾莫連科進球後掩麵落淚 烏克蘭局勢讓我情緒激動_西漢姆_拉赫馬_比賽www.ty42.com 日期:2022-03-14 14:31:00| 評論(已有335337條評論)2025-04-03
- 金英權 :蔚山現代與廣州隊風格相同 現在作比較還為時過早_聯賽_洪明甫_亞冠www.ty42.com 日期:2022-03-13 14:31:00| 評論(已有335148條評論)2025-04-03
Sound the alarms: Simone Biles finally met Zac Efron
Is there anything Simone Biles can't do?The unstoppable gymnast just won her fifth medal of the Rio2025-04-03- 國足換帥傳聞不攻自破 馬加特出任柏林赫塔主帥_李霄鵬_山東泰山_亞洲杯www.ty42.com 日期:2022-03-14 18:31:00| 評論(已有335366條評論)2025-04-03
最新评论