【】

Makeup in the metaverse makes no sense to most people; beauty routines are deeply tangible experiences, and trying to virtually replicate either the process or results seems rather pointless. But what about metaverse makeup that becomes real, actual makeup?
That's the type of metaverse beauty that virtual try-on services fall under. The tech is simple to understand: When shopping for certain products online, consumers will have access to "Virtual Try-On," which uses your device's camera to show what makeup products enabled for the feature will look like on your face. It's metaversal in the fact that the service itself is entirely in virtual reality. But because virtual try-on's purpose is to help you purchase actual makeup, you can use it to get your hands on the perfect shade of real makeup, eliminating the guesswork of online shopping and making it much more useful to the everyday beauty consumer.

At first glance, virtual try-ons seem technologically similar to beauty filters, as they both virtually overlay makeup on your face. The key difference is the actual design of makeup placed on each face and the nuances of color. With filters, designers have a lot more creative freedom; as a filter creator, you may just want to make a filter that gives the user red lips and eyeliner, and the shade of each makeup element is up to you. When someone uses that filter, they're not likely to critique that the shade of red wasn't exactly what they were looking for. With virtual try-on, each makeup product must correspond with the exact color of a real life product. If the shades don't match up, a user might think that the virtual shade of lipstick looks great, but be very disappointed when their order arrives and doesn't appear the same.
Depending on the product, virtual try-on also faces its own set of potential issues. Users can virtually try-on makeup in all kinds of real-life settings under various lighting. This could potentially change the way makeup shows up in the virtual image and create a false expectation for its real-life counterpart, making it essential that virtual try-on creators account for lighting differences when inputting the makeup's virtual representation. In addition, makeup products often look very different depending on its wearer's skin tone in real life. To ensure that virtual try-on also reflects this diversity, the service must accurately scan its wearer's skin tone before overlaying the correct application of the product, rather than flatly placing the same shade of product on every face that uses it.

Related Stories
- TikTok beauty filters can be super realistic—unless you're a person of color
- The TikTok beauty filters that will teach you how to apply makeup
- In the metaverse, Fashion Week is for everyone (if your browser doesn't crash)
- What is the metaverse? A (kind of) simple explainer
To test whether the virtual try-on services currently available can overcome these obstacles, we tried out three makeup products from three different retailers in the metaverse before purchasing their physical counterparts to compare the results. In this episode of Beauty, Hacked, Jennimai puts a foundation, blush, and lipstick from Estée Lauder, NARS, and Laura Mercier to the test to determine whether beauty in the metaverse can actually change the way we interact with our IRL beauty routines.
TopicsAugmented RealityBeautyVirtual Reality
相关文章
Give your kitchen sponge a rest on this adorable bed
Our kitchen sponges do a lot of work. Don't they deserve a good night's rest?"Sure," said design stu2025-04-23Oxford English Dictionary gets a major Star Wars update
The Force is strong with the Oxford English Dictionary. That's thanks to an update to its list of wo2025-04-23Latest Apple rumor takes the 11 out of the 'iPhone Pro'
We're in the final countdown to Apple's big event, but the rumors are still flying fast and furious.2025-04-23Ryan Reynolds' tweet about auditioning at Marvel is classic Ryan Reynolds
If Ryan Reynolds has never won a caption competition, the only possible explanation is that Ryan Rey2025-04-23Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way
The release of Frank Ocean's。 Blonde 。is a cause for celebration to the fans who waited four years fo2025-04-23Apple apologizes for dropping ball on Siri privacy
Apple's apologizing...again.This time, the company is sorry not because a highly anticipated product2025-04-23
最新评论