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我要评论Paper bad. TV good. Platforms dominant.
That's the overarching message of the Pew Research Center's "State of the News Media" report issued on Wednesday. The annual study takes a close look at the U.S. news industry.
It's a particularly big bummer this year if you like newspapers. To give you an idea of how bad it is, here's the report's opening line: "Eight years after the GreatRecession sent the U.S.newspaper industry into a tailspin, the pressures facingAmerica’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place."
In 2015, average weekday newspaper circulation fell 7%, the worst decline since 2010. Ad revenue among publicly traded companies dropped 8% -- and that even takes into account digital sales.
Props to Pew for the handy visuals:
Consumers are reading news on mobile phones more than ever, which would be great if news outlets made much money from the Internet. Digital ad spending continues to increase, but Google, Facebook, Yahoo and Twitter are taking the bulk of the money coming online.
"It has been evident for several years that the financial realities of the web are not friendly to news entities, whether legacy or digital only," the report said.
On the upside, television news remains reasonably healthy. Pew found that network, cable and local TV ad revenue has increased, although local viewership is in decline.
And now, for some depressing charts.
First, newspaper circulation declines.
Second, newspaper ad revenue declines.
Newsroom headcount declines.
"Major staff cuts occurred between April of 2015 and spring 2016 at the Philadelphia Inquirerand Daily News, Tribune Publishing (including the Los Angeles Timesand the Chicago Tribune), the Wall Street Journal, the New York Daily News, the San Diego Union-Tribune, the Orange County Register, McClatchy’s foreign bureaus, the Seattle Timesand Newsday, the Denver Postand the Boston Globe. (Globe editorial employees also spent one Sunday helping to deliver the paper.)" the report noted.
Plenty of newspapers have shuttered entirely.
Silver lining: Salaries are, mercifully, flat.
Have something to add to this story? Share it in the comments.
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