【】

Pop quiz: What's the most popular meat in Europe and Asia? No, it's not beef; that's just the most popular meat in the U.S. It's pork, by a wide margin.
Which is why the Bay Area-based scientists at Impossible Foods, makers of the incredibly beef-like Impossible Burger, put pig-based products in their sights next. Impossible CEO Pat Brown has made it his mission to replace as many meat products as possible — the target audience is meat eaters, he says, not vegetarians or vegans. Specifically, the meat eaters Brown would encounter at trade shows in South East Asia. (The rapidly expanding company is now open for business in Hong Kong, Macau, and Singapore).
"The number one question we'd get asked internationally is 'When are you going to have pork?'" Brown says. "It kind of became a no-brainer for that to be next."

At the Consumer Electronics Show in Las Vegas Monday, Brown's company offered a "first taste" of Impossible Pork in various Asian cuisine forms (Bahn mi sandwiches and dumplings were on the menu). It was the only new food offering at a show that has aspirations to stretch the definition of technology beyond the usual gadgets.

Impossible pork is also present in the company's latest official offering: sausage.
Impossible Sausage will debut later this month, exclusive to Burger King, which will sell it in the form of an Impossible Croissan'wich. (Impossible and Burger King have been partners since the Impossible Whopper launched in August.) It's rolling out in six test locations first: Savannah, Georgia; Lansing, Michigan; Springfield, Illinois; Albuquerque; and Montgomery, Alabama.
The company was working on the flavor profile of pork alongside its beef when it launched as a startup out of Stanford five years ago. The pork project had to take something of a back seat this past year, while Impossible Foods scrambled to meet demand for its beef-free beef.
Indeed, demand for the Impossible Burger was such that the company's food science PhDs would chip in. Alongside working in the lab, they took shifts packing and stacking patties in giant coolers. But the CEO says that's all part of the missionary zeal of a company that really believes it can solve climate change by attacking one growing source of greenhouse gas emissions: agriculture.
"We won’t stop until we eliminate the need for animals in the food chain and make the global food system sustainable," says Brown.
TopicsActivismCES
相关文章
Florida hurricane forecast remains uncertain, but trends in state's favor
For days, a war has been raging between two of the premiere computer models used to help predict the2025-04-03UberEats launches in Sydney and you'll never have to leave your desk for lunch again
Making Sydney second to Melbourne -- an act some might say is unforgivable -- UberEats has just laun2025-04-03Trump campaign manager believes he knows why women will vote for the GOP nominee
The Trump campaign is struggling to gain the support of women voters -- but they're proven remarkabl2025-04-03Taylor Swift's BFF Abigail Anderson receives death threats after calling out Kanye West
Taylor Swift and Kayne West's newly reignited feud has brought a whole lot of "Bad Blood" to one of2025-04-03Airbnb activates disaster response site for Louisiana flooding
Airbnb has activated its disaster response page following the record-breaking flooding in Louisiana.2025-04-0310 things you didn’t know about the newly engaged Pippa Middleton
Now that Pippa Middleton is engaged to financier James Matthews, it's time to reacquaint ourselves w2025-04-03
最新评论