【】
我要评论Grindr, the gay hookup app, is officially coming to a T-shirt near you. The brand, the most popular app for gay men for a few years now, is now venturing into a fashion brand.
Credit: GRINDRStarting now, the app, in collaboration with Print All Over Me, will offer 30 items including sweatshirts, bandanas, track pants and jockstraps. Called The Varsity Collection, all proceeds from the brand (ranging from $25-$130) will support Athlete Ally's Principle 6 campaign. The campaign started in 2014 to fight anti-gay laws prior to Sochi's winter Olympics.
SEE ALSO:The Rio Olympics are the queerest yet, but coverage still has so far to go
Credit: GRINDR"As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally," Grindr's creative director, Landis Smithers said in a statement. "The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world. It felt like a different way to approach sports, and every partner in the mix has been amazing."
Credit: GRINDRIt's no stretch for the app, one that pushed toward fashion in a big way earlier this year.
In January, it was reported that the app was linking forces with fashion PR powerhouse, PR Consulting. A month later, the brand launched a live viewing of J.W. Anderson's fall fashion show.
No surprise, as the app's founder and CEO, Joel Simkhai's own brother is Jonathan, a CFDA/Vogue fashion fund winner.
Credit: GrindrAll clothing can now be purchased at Grindrstore.com.
TopicsApps & SoftwareLGBTQ
相关文章
With the Pokémon Go fever still shaking half the world, there's bound to be plenty of trainer2025-01-30
'All the best': Sacked head of the world's richest cricket board to Supreme Court
Last afternoon, a prominent sports administrator in India wished the country's apex court "all the b2025-01-30
Mathematical study shows exactly how ride
We already know ride-sharing has the potential to drastically cut the number of the cars on the road2025-01-30
The harrowing tale of Ryan Seacrest getting stuck in a Times Square elevator
Ryan Seacrest, a man who wants nothing more than to make New Year's Eve a little more rockin', was c2025-01-30
There's a big piece of fake chicken stuck to this phone case
If the perfect smartphone case signals a bit about who its owner is, then this silicon fried chicken2025-01-30
The heartbreaking story behind Dwayne 'The Rock' Johnson's gift to his dad
Dwayne "The Rock" Johnson won us over this year by dancing in a Pikachu costume and just generally b2025-01-30
最新评论