【】

Grindr, the gay hookup app, is officially coming to a T-shirt near you. The brand, the most popular app for gay men for a few years now, is now venturing into a fashion brand.

Starting now, the app, in collaboration with Print All Over Me, will offer 30 items including sweatshirts, bandanas, track pants and jockstraps. Called The Varsity Collection, all proceeds from the brand (ranging from $25-$130) will support Athlete Ally's Principle 6 campaign. The campaign started in 2014 to fight anti-gay laws prior to Sochi's winter Olympics.
SEE ALSO:The Rio Olympics are the queerest yet, but coverage still has so far to go
"As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally," Grindr's creative director, Landis Smithers said in a statement. "The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world. It felt like a different way to approach sports, and every partner in the mix has been amazing."

It's no stretch for the app, one that pushed toward fashion in a big way earlier this year.
In January, it was reported that the app was linking forces with fashion PR powerhouse, PR Consulting. A month later, the brand launched a live viewing of J.W. Anderson's fall fashion show.
No surprise, as the app's founder and CEO, Joel Simkhai's own brother is Jonathan, a CFDA/Vogue fashion fund winner.

All clothing can now be purchased at Grindrstore.com.
TopicsApps & SoftwareLGBTQ
相关文章
Pole vaulter claims his penis is not to blame
Following the cringeworthy moment in which pole vaulter Hiroki Ogita's penis grazed the bar and he f2025-04-04Mark Zuckerberg to testify in Congress on Cambridge Analytica
Mark Zuckerberg will take a trip to Washington.The CEO of Facebook is planning to testify before Con2025-04-04- It's not just Uber and Waymo racing to put self-driving cars on the road. Ride-hailing app Lyft has2025-04-04
Idris Elba is keen to try his hand at more comedy roles – and a musical
When you think of Idris Elba, the first thing to spring to mind might be his legendary role as Strin2025-04-04What brands need to know about virtual reality
Virtual reality (VR) is all the rage. Premium publishers like USA Today, the New York Times, and AOL2025-04-04'Scott Pilgrim' nostalgia reveals photo of Chris Evans and Brie Larson
Being a movie fan can sometimes feel like being a proud mom. Scott PilgrimTwitter got unexpectedly n2025-04-04
最新评论