【】

Grindr, the gay hookup app, is officially coming to a T-shirt near you. The brand, the most popular app for gay men for a few years now, is now venturing into a fashion brand.

Starting now, the app, in collaboration with Print All Over Me, will offer 30 items including sweatshirts, bandanas, track pants and jockstraps. Called The Varsity Collection, all proceeds from the brand (ranging from $25-$130) will support Athlete Ally's Principle 6 campaign. The campaign started in 2014 to fight anti-gay laws prior to Sochi's winter Olympics.
SEE ALSO:The Rio Olympics are the queerest yet, but coverage still has so far to go
"As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally," Grindr's creative director, Landis Smithers said in a statement. "The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world. It felt like a different way to approach sports, and every partner in the mix has been amazing."

It's no stretch for the app, one that pushed toward fashion in a big way earlier this year.
In January, it was reported that the app was linking forces with fashion PR powerhouse, PR Consulting. A month later, the brand launched a live viewing of J.W. Anderson's fall fashion show.
No surprise, as the app's founder and CEO, Joel Simkhai's own brother is Jonathan, a CFDA/Vogue fashion fund winner.

All clothing can now be purchased at Grindrstore.com.
TopicsApps & SoftwareLGBTQ
相关文章
Michael Phelps says goodbye to the pool with Olympic gold
Michael Phelps left as he began: Winning.。The most decorated athlete in Olympic history won gold in2025-07-03WiFi extenders: How to pick (and set up) the right one
Trouble streaming Netflix? The problem could be WiFi dead zones in your home. Maybe your house is a2025-07-0325 tweets about being lactose intolerant that won't give you a stomachache
People who are lactose intolerant love to pretend they are not lactose intolerant. And who can blame2025-07-03This Twitter exchange about space between NFL players will really make you think
We may be in the middle of summer but that doesn't mean the NFL can't find ways to dominate headline2025-07-03This German startup wants to be your bank (without being a bank)
BERLIN -- “That is f*cking clever,” said Ben Floyd, 33, as we sat in a trendy cafe in Be2025-07-03First look at Pokémon's new mobile game, quietly released on Android
Guess what? There's a new Pokémon mobile game out, and Australians are again the first to get2025-07-03
最新评论