【】
Hamburger Helper has created a rap album and you are probably going to love it.
Hamburger Helper's anthropomorphic glove is leaving behind the hearty family dinners to cut loose in the club with a new hip-hop mixtape called "Watch the Stove" released Beyonce-style in honor of April Fools' Day.
SEE ALSO:These brands are living April Fools' Day with zest to the bitter endThe brand's commitment to the joke is admirable: The five food-themed tracks and two music videos are so ridiculously elaborate -- all while spitting lines like "I make some mac and cheese and the beef / I kill every track on the beat" -- that it's hard not to appreciate the stunt's self-assured absurdity.
The surprising quality probably comes from the production team helming the project. The beef-and-noodle purveyor enlisted Twin Cities Minnesota rap duo Dequexatron X000, social media star Retro Spectro and students of McNally Smith College of Music to produce all of the music, and it sounds like they didn't phone it in.
The music is already getting some rave reviews on Twitter -- or at least as close to "rave" as you can get for songs that mostly deal with boxed dinners.
Hamburger Helper was even trending on Twitter on Friday afternoon -- a rare feat on a day when the platform is already so saturated with branded nonsense.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
On a day marked by so many brands lazily going through the motions of empty jokes, the unlikely hit is showing that attention to detail can have a big payoff.
Have something to add to this story? Share it in the comments.
TopicsAdvertising
相关文章
This company is hiring someone just to drink all day
For the non-Don Drapers among us, drinking at work is a far-off fantasy. But UK company ILoveGin wan2024-11-23'Avengers: Infinity War' gives Thor a new weapon, and it's important
Spoilers ahead for Avengers: Infinity War. If you haven't seen the movie yet and want to remain pure2024-11-23- The upcoming, redesigned Gmail looks like it will have several new features to protect the privacy o2024-11-23
'Black dot of death' Unicode bug can crash Messages on iPhone
Apparently we live in a universe where crashing your friend's phone is considered a fun prank.。There2024-11-23This chart shows just how high Simone Biles can jump
American gymnast Simone Biles has dominated the Rio Olympics with five medals (four of them gold) bu2024-11-23It's Star Wars Day and Heathrow Airport has trips to a galaxy far, far away
On May 4, Heathrow Airport in London debuted some new routes to select far-off destinations.。Among t2024-11-23
最新评论