【】TopicsSnapchatSocial Media

Snapchat is about to have a couple of really good years.。
The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarketer. 。
SEE ALSO:Why Snapchat and smartphone beauty filters need a culturally inclusive update 。Snapchat reports that right now it has about 150 million daily active users worldwide. The company doesn't break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016.。
But those numbers are set to change dramatically, according to the company's research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017.。

Thanks for signing up! 。

Credit: eMarketer 。
The report also predicts that Snapchat, once known for its predominantly teenage user base, will continue to grow in popularity among older users. The app's U.S. user base is roughly 70 percent millennials right now, according to eMarketer, but their share is set to go down to just 56 percent by the end of 2020.。
That's good news for Snapchat, which is widely believed to be eyeing an IPO for sometime in the not-so-distant future. But before that happens, the company still needs to prove it can reliably make money -- and a lot of it. And, as we've noted previously, if Snapchat hopes to realize those goals, it will need to both grow and diversify its user base. 。
Right now, the company makes the bulk of its revenue from advertising -- think sponsored lenses, geofilters and the adds you see in Discover -- and a bigger, more diverse set of users will certainly be a boon for both advertisers and Snapchat's bottom line.。
Correction: An earlier version misstated Snapchat's current user base. The app has 150 million daily active users.。
相关文章
- One thing's for sure: you're never too old to learn. 。Massachusetts woman Clare Picciuto turned 100 F2025-04-23
- 梨子是大家都很常見的一種水果了 ,它可以直接去皮之後食用 ,不過還可以把它做成很多的點心 ,味道也是很好的 。梨子怎麽做好吃?簡單又美味的梨子做法 ,大家一定要學習一哦!梨子的功效有哪些 ?一起來看文章了解一下2025-04-23
- 人體的骨頭是比較堅硬的,但是有的時候不小心還是會出現骨折的情況,那麽骨折吃什麽好?骨折之後隻要好好的養傷很快就會恢複,但是骨折也會有一定的後遺症,骨折後遺症有哪些?骨折的時候也有很多的這種 ,骨折的症2025-04-23
- 創造一個寶寶是十分不易的,伴隨著懷孕的月越來越大 ,肚子胖除開是胎寶寶自身以外便是孕婦羊水了,孕婦羊水的是多少也是很重要的 ,羊水少是許多孕婦都出現的病症 ,椰子汁是很能補充水分的,那麼 ,羊水少喝椰子汁有什2025-04-23
This chart shows just how high Simone Biles can jump
American gymnast Simone Biles has dominated the Rio Olympics with five medals (four of them gold) bu2025-04-23- 龍須藤是一種中草藥材 ,很多人都對它並不是非常的掌握 ,尤其是它的綠色植物形狀 、作用與功效、使用方法使用量等都並不是十分的清晰 ,因此今日我就需要為大夥兒來介紹一下龍須藤,看一下它究竟有什麽功效。點擊圖片進2025-04-23
最新评论